Can a metric save the Oilers?
One of the NHL's worst teams crowdsourced its fans to discover a new metric
Originally Published: February 24, 2014By Peter Keating | ESPN The Magazine
Derek Leung/Getty ImagesEdmonton is home to nearly a million insanely avid but long-suffering Oilers fans.
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Peter Keating is a senior writer at ESPN The Magazine, where he covers investigative and statistical subjects. He started writing "The Biz," a column looking at sports business from the fan's point of view, in 1999. He also coordinates the Magazine's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.