Players think the game needs more TV exposure (52 percent). "We need something like "Hard Knocks" on HBO," one 10-year vet says. "It shows players are real people, and the drama of getting ready for the season. If we had that, we'd see the impact right away in the stands."
Pro pucksters give the cold, hard facts on everything from lost teeth to Gary Bettman in ESPN The Magazine's poll of anonymous NHL stars. Question 19: How can the NHL gain popularity?