The Insider: Chip Kelly's brainchild

Oregon's spread is not only unique, it's the envy of coaches at all levels

Updated: November 23, 2010, 3:26 PM ET
By Bruce Feldman | ESPN The Magazine
Chip KellySteve Dykes/Getty ImagesKelly's Ducks operate the spread with principles no one else can compute.

To read about what makes Oregon's offense unique, sign up for ESPN Insider today.