Like the eye of the storm? Be an SID

Sports information directors are stuck between the shark-like media and the all-powerful coaches, writes Beano Cook.

Originally Published: October 18, 2005
By Beano Cook | ESPN Insider
In 1957, the University of Maryland football brochure -- they're now called media guides -- placed an unusual individual on the cover, which was typically reserved for the football coach or a player the sports information director hoped might win the Heisman Trophy.

Maryland passed on picking a coach or a player.

Instead, Queen Elizabeth graced the cover of the Terps' brochure because she planned to visit America and attend a game at College Park, Md.


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Beano Cook

College Football
Carroll H. "Beano" Cook joined ESPN in March 1986 and served as a college football studio commentator and occasional sideline reporter, in addition to offering college football commentary on ESPN Radio. He died in October 2012.

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