Like the eye of the storm? Be an SID

Sports information directors are stuck between the shark-like media and the all-powerful coaches, writes Beano Cook.

Originally Published: October 18, 2005
By Beano Cook | ESPN Insider
In 1957, the University of Maryland football brochure -- they're now called media guides -- placed an unusual individual on the cover, which was typically reserved for the football coach or a player the sports information director hoped might win the Heisman Trophy.

Maryland passed on picking a coach or a player.

Instead, Queen Elizabeth graced the cover of the Terps' brochure because she planned to visit America and attend a game at College Park, Md.


To continue reading this article you must be an Insider

Beano Cook

College Football
Carroll H. "Beano" Cook joined ESPN in March 1986 and served as a college football studio commentator and occasional sideline reporter, in addition to offering college football commentary on ESPN Radio. He died in October 2012.

ALSO SEE