Back when he coached the Tampa Bay Buccaneers, Jon Gruden got a call from his dad, Jim, who scouted for the team. "Ever heard of this Kelly guy at New Hampshire?" Jim asked.
You need to watch a few of these tapes, the dad prodded. "I don't have time to do it," Jon Gruden said. However, being the scheme-junkie that he is, he figured he better take the old man's advice. Smart move.
"I'd never seen running lanes like these," the younger Gruden recalled as he marveled at the I-AA offense. That Kelly guy his dad was asking about was Chip Kelly, the Wildcats' offensive coordinator. Kelly honed his system after years of road-tripping in the offseason to study from Rich Rodriguez, Jim Grobe and many others. "Everybody was always receptive," he once said, "because no one was ever playing New Hampshire."