Things have changed dramatically in the way stories -- and even non-stories -- take on lives of their own these days. In college football, anything that relates to the image of a program -- whether it's due to an offseason player arrest or a recruiting violation -- can be spun many different ways in a few heartbeats. A few days ago, a music video called "We Are ND" went viral. Among those appearing in the four-minute video are new Notre Dame Fighting Irish coach Brian Kelly, former ND lineman Mike Golic and long-time ND announcer Mike Collins. As the video spread and was passed around via Facebook and Twitter, it caused a lot of Notre Dame fans to cringe.
I first saw the music video early Friday morning. Soon, half of my Twitter feed was about the reaction to "We are ND" and the video's star, a musician called Freekbass.
The backlash from the ND fan base has been strong. A Facebook group started in protest swelled to over 3,000 members over the weekend.
Wanna dive deeper? Here's what you get: a full rundown of this issue (with an interview with a member of the brain trust behind it), info on Auburn and UVa recruiting issues that also involve Facebook, and why Oklahoma is reloading quickly. Seriously, this blog is stacked. The editor learned more about CFB in the past 40 minutes than he did in the past 48 hours. Get after it -- if you're an Insider.