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Defining toughness in college hoops

I have heard the word "toughness" thrown around a lot lately. Reporters on television, radio and in print have opined about a team or player's "toughness" or quoted a coach talking about his team having to be "tougher" to win.

Then, in almost coordinated fashion, I would watch games and see player upon player thumping his chest after a routine play, angrily taunting an opponent after a blocked shot, getting into a shouting match with an opposing player, or squaring up nose-to-nose as if a fight might ensue. I see players jawing at each other, trying to "intimidate" other players. What a waste of time. That is nothing more than fake toughness, and it has no real value.