Every program in the country utilizing a power running game and two- or three-back sets looks for a guy with the ability to set a physical tone and be a devastating lead blocker for the marquee backs that follow them through the hole. Traditional fullbacks are big, physical, one-dimensional blockers. They are obviously more attractive to teams that run a power run game or have a premier tailback. They are players who rarely carry the ball.
The problem with this type of fullback is that he somewhat limits offensive diversification. If he can't run or catch, defenses will know that when he's in the game, it's for run purposes. This type of player forces an offense to be more predictable. However, the growing trend for most programs is a West Coast offense-type of fullback who is somewhat undersized but far more versatile. He can catch, has some running skills and knows how to position-block.
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