Conley's recruiting keys: Identify the decision maker

Originally Published: December 10, 2007
By Bill Conley | Scouts Inc.
One of the keys to being a good college recruiter is the ability to identify the most influential person in the recruit's life in terms of making the final college decision. In a world of an increasing number of single parent homes and varying family relationships, there are multiple influences on the youth of today. Sometimes the one who has the greatest affect on the recruit may not even be a family member. If not a dad, mom, brother, etc., it could be the high school coach, a former athlete from the community, a close friend or some other acquaintance. One thing is for certain, the sooner the college recruiter can identify the decision maker, the quicker he can try to impress and influence this individual. As a coach you cannot afford to spin your wheels on someone who has little or no influence on the recruit.