Kansas and Texas have enjoyed an immense amount of recruiting success over the last few years. Consequently, those recruiting triumphs have also led to a consistent stream of victories on the court for both programs. Kansas coach Bill Self and Texas coach Rick Barnes have established their teams as national powers, with the ability to convince highly-coveted prospects from anywhere in the country to play for their respective programs.
The vast majority of programs in the Big 12 have exerted an enormous amount of effort and spent considerable resources in their attempts to compete with these traditional conference powers on the court as well as on the recruiting trail. These institutions understand that shrewd and skilled recruiting along with intelligent and confident coaching serves as the blueprint for a winning program. As a result, most of these up-and-coming programs have made changes to their coaching staffs in hopes of shortening the distance between them and the likes of Kansas and Texas. As testament to this fact, excluding Self, only one coach (Baylor coach Scott Drew) in the top half of the Big 12 (listed alphabetically) has enjoyed longer than two-year tenure with their respective program.