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Insider

Boston Celtics trade scenarios

OK, now what?

The Boston Celtics' gutsy win over the Miami Heat on Sunday goes down as one of the most memorable and uplifting January games in recent NBA history -- not just for the Beantown franchise. But there's a fair chance that the good times may not be rolling for much longer. Rajon Rondo's season-ending ACL injury to his right knee could lead to the painful break-up of the Celtics' famed championship core.

Rest assured, the Celtics are not your typical NBA team. In the latest Forbes magazine, the Celtics franchise was valued at $730 million, which marks a 51 percent growth from last season alone due to a monster local TV deal kicking in. Celtics co-owner Wyc Grousbeck, a private-equity businessman and the focus of Forbes' profile, has watched his team's revenue double over the past 10 years, growing into the fourth most valuable franchise in the league and one of the winningest teams around.