During trade deadline season, we'll see teams make deals that don't necessarily align with organizational objectives, often in a desperate play for a greater reward (winning a championship). I wrote about this phenomenon and called it "the ecstasy of gold" in my column about deals that do and don't work. The idea isn't that contenders should be risk averse, but rather they should strive to make calculated risks in acquiring players that not only fit a basketball need, but also fit the culture, ideals and values of the team.
Let's examine one of the rumors -- J.J. Redick to the Chicago Bulls -- that I felt satisfied these tenets and dissect what comprises a "perfect" trade for a team and determine why this is perfect for Chicago in particular (while still maintaining a sense of reality; no Carlos Boozer for LeBron James angles).
The principal: J.J. Redick
Redick has improved immensely as a player since coming out of Duke in 2006. In college, he was a volume scorer, albeit efficient: his usage percentage his senior season was 28.9 percent (versus the "average" player's share at 20 percent) with an effective field goal percentage (eFG%) of 57.7 and a 63 percent true shooting clip. He excelled coming off screens and the system was geared to getting him shot attempts. Defensively, many would argue that he benefitted more from the "Duke mystique" than any individual tenacity.