New philosophy for NBA titans
Current NBA owners are learning that the more they invest, the more they make
NOW THAT NBA Nation has recognized that Donald Sterling is, to use a Bill James phrase, the north end of a southbound brontosaurus, the fun can begin. The league will need to find new owners who can transform the Clippers from scurrilous bottom-feeders to a community franchise worthy of its fans. It's a huge opportunity, and the forthcoming christening reflects the evolving nature of NBA ownership.
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