- Peter Keating
NOW THAT NBA Nation has recognized that Donald Sterling is, to use a Bill James phrase, the north end of a southbound brontosaurus, the fun can begin. The league will need to find new owners who can transform the Clippers from scurrilous bottom-feeders to a community franchise worthy of its fans. It's a huge opportunity, and the forthcoming christening reflects the evolving nature of NBA ownership.
In ESPN The Magazine's Transactions Issue, Peter Keating writes that the new kingdom of NBA owners abides by one economic rule that Donald Sterling never learned: The more you invest in your franchise, the more you make.