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Insider

New philosophy for NBA titans

5/15/2014 - NBA

NOW THAT NBA Nation has recognized that Donald Sterling is, to use a Bill James phrase, the north end of a southbound brontosaurus, the fun can begin. The league will need to find new owners who can transform the Clippers from scurrilous bottom-feeders to a community franchise worthy of its fans. It's a huge opportunity, and the forthcoming christening reflects the evolving nature of NBA ownership.