However, the reality is that players grow and change during their NBA careers just as much as they do when making the initial jump from college to the NBA (or the pro leagues overseas). Labels can be shed. Those who fail to change and adapt don't stick around long.
There are a number of players who until this season have flown somewhat under the radar but are now playing nothing like their "label" would suggest and even ranking among the league leaders in particular categories. In the process, they have had an enormous impact this season, on their careers and their teams.