Brain, don't fail me now
Choking at the line is the result of mind undermining matter
Updated: April 23, 2010, 12:26 PM ETBy Peter Keating | ESPN The Magazine
Time Life Pictures/Getty ImagesDon't choke -- you know who you are.
To continue reading this article you must be an Insider
Peter Keating is a senior writer at ESPN The Magazine, where he covers investigative and statistical subjects. He started writing "The Biz," a column looking at sports business from the fan's point of view, in 1999. He also coordinates the Magazine's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.
MORE NBA HEADLINES
- Sources: Bulls join Cavs in Love trade push
- Clips CEO: Doc wants out if Sterling stays
- Sterling sues NBA, wife, others for damages
- Bulls officially sign Brooks to boost bench
MOST SENT STORIES ON ESPN.COM
ESPN The Magazine: May 3, 2010 Issue
Check out all the content from ESPN The Magazine's May 3, 2010 issue. Where noted, the content is for ESPN Insiders.