Brain, don't fail me now

Choking at the line is the result of mind undermining matter

Updated: April 23, 2010, 12:26 PM ET
By Peter Keating | ESPN The Magazine
Time Life Pictures/Getty ImagesDon't choke -- you know who you are.

Peter Keating is a senior writer at ESPN The Magazine, where he covers investigative and statistical subjects. He started writing "The Biz," a column looking at sports business from the fan's point of view, in 1999. He also coordinates the Magazine's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.