Chicago's sales pitch to LeBron

Recently, I detailed -- thanks to a well-placed source with knowledge of the Knicks' thinking -- exactly how the team hoped to lure LeBron James to New York when July 1 comes.

To read about the four-part plan the Bulls will use to try to land LeBron James, you must be an ESPN Insider.

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Chad Ford | email

Senior Writer, NBA Insider

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• Senior NBA Writer for ESPN.com
• ESPN Insider NBA Draft Analyst since 2002
• Writes ESPN's NBA Draft Top 100 and Lottery Mock Draft