Athletics must make a move

The time has come for Moneyball A's to cash in and chase a title

Updated: June 23, 2014, 12:58 PM ET
By Paul Swydan | ESPN Insider

Flags fly forever.

We hear this axiom repeated often. You could call it the baseball version of Al Davis' famous battle cry, "Just win, baby!" Championships endure, we're told. Teams on the brink of contention should always push their chips to the center of the table, they say.

But raising a flag is difficult. And so some teams are content to be merely good enough to contend -- especially when that roster is cost-efficient.

For a long time, the Oakland Athletics have been such a club. But this year is different. This year, it seems, Oakland should go for the jugular.