Oakland offense taking new approach

Norv Turner knows that a successful running game makes the play-action pass a dangerous weapon.

Updated: February 5, 2004, 11:30 AM ET
By By Darrell Trimble | NFL Insider
Al Davis has always favored the vertical passing game. However, in recent seasons the Oakland Raiders have decided instead to rely on the short passing game of coaches Mike White, Jon Gruden and Bill Callahan. But after watching his team's offense implode last year, Davis decided he needed to ditch the West Coast offense and brought Norv Turner in as his new head coach.