Korean golfers are remaking the LPGA -- and not everyone's happy about it.
Baseball has a Matsui here and there. Basketball has Yao. Football's got Dat Nguyen. Hockey's got Richard Park. And then there's women's golf. No American pro sports league has been reshaped by Asians like the LPGA. Three of the top four money-winners (Se Ri Pak, Grace Park, Hee-Won Han) are Korean. Almost every LPGA event is broadcast in South Korea, which pays more rights fees than any other foreign country. The LPGA even has a tour stop on Jeju Island. And while the golf market averages zero growth globally, golf-related imports boomed at a 30 percent clip last year in this nation of 50 million people. Not bad for a place where space is tight and greens fees are through the roof. "It's amazing," says Park, who's endorsing Nike's first women's golf clubs. "They're at the range from 5 a.m. to 11 p.m. Men, women, kids, everyone."
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