News flash: Every bet is based on information. Great tip, I know. But it's not enough anymore to go to your favorite website or check out the latest stats on the league pages. Basing bets on NFL yards-per-game or ERA or 3-point field goal percentage won't keep you in the sports book long enough to get a free drink ticket. You need to know yards-per-play, and if a lefty coming off the DL is pitching for the favorites, and an NBA team's defensive efficiency rating. The best bettors dig deeper and find info that is specifically designed to help them win. Or at least make them feel like they have a puncher's chance.