LeBron's impact on your wallet 

July, 7, 2010
07/07/10
11:15
AM ET

Today's winners in Stats & Analytics:

LeBron James, ticket brokers, cable companies

Today's losers:

You

Amidst the endless parade of LeBron James free agency coverage, here's an angle I haven't seen yet: How much will you pay for LeBron?

That's right: you. If your favorite team signs LeBron, its owners aren't going to just pull his paychecks, his luxury suite, his private jet and his new house -- not to mention his wingmen's contracts -- out of their pockets. First they'll squeeze you and your fellow fans for as much extra cash as you're willing to pay to see the best basketball player on the planet.

And as it turns out, that's a huge wad of dough.

Peter Keating is a senior writer at ESPN The Magazine, where he covers investigative and statistical subjects. He started writing "The Biz," a column looking at sports business from the fan's point of view, in 1999. He also coordinates the Magazine's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.

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