Golden Balls, we hardly knew ye 

March, 5, 2009
03/05/09
3:12
PM ET

I try to avoid bitter-sports-columnist mode ("None of these guys today could carry DiMaggio's jock!"), but I have to admit, when I heard David Beckham wanted to stay in Milan and abandon Major League Soccer, it made me cranky.

Peter Keating is a senior writer at ESPN The Magazine, where he covers investigative and statistical subjects. He started writing "The Biz," a column looking at sports business from the fan's point of view, in 1999. He also coordinates the Magazine's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.
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