Money, Madoff and the Mets 
Hi, I'm Peter Keating, and with the words you are reading right now, I am launching my new blog for ESPN Insider.
Welcome.
I wrote my first piece for ESPN 10 years ago, when the Magazine was looking for someone to cover business from the fan's point of view. Since then, contract incentives, compensation picks and other formerly arcane business terms have become routine parts of our sports conversations -- we're all GMs now. So I'm taking "Biz"-type ideas online, where we'll get two-way, and hopefully many-way, discussions going.
From me, you'll get as many quick, analytical hits as I can deliver, rooted in financial or statistical concepts, often about how to evaluate players or teams. And we may as well start with a couple of items about my favorite baseball team that are driving me crazy. Two New York baseball scandals are getting almost zero attention right now, and neither have anything to do with A-Rod, or even the Yankees.
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ABOUT THIS BLOG
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Peter Keating
Keating's blog covers the world of statistics and analytics. He will examine concepts for evaluating athletes and teams across all sports, not just those commonly associated with sabermetrics. He'll introduce researchers who are developing sports analytical tools. And he will present and examine "Next Level" findings from ESPN -- data analysis that goes beyond official statistics to explain strategies and performance.
Keating is a senior writer at ESPN the Magazine, where he has covered investigative and financial stories since 1999. He coordinates The Mag's annual "Ultimate Standings" project, which ranks all pro franchises according to how much they give back to fans. His work on concussions in football has earned awards from the Deadline Club, the New York Press Club and the Center for the Study of Sport in Society.
As an athlete, Keating has always combined the speed of Lou Piniella with the glovework of Darryl Strawberry, two childhood favorites. He lives in Montclair, N.J., with his wife, Karen, and their daughters, Eleanor and Samantha.
E-mail Peter: pkeating.nj@verizon.net or follow him on Twitter: @PKStatsBlog.