Ten minutes is a long time. Earthquakes come and go. Games are won and lost. Fortunes are earned and, just as quickly, they vanish. A lifetime's worth of experiences and emotions can happen in 600 seconds. Which is why the NFL's announcement Thursday that the late-Sunday start times will be pushed back 10 minutes, from a 4:15 p.m. ET kickoff to 4:25, is such a gift for fans -- and a boon for bettors and bookmakers.