Ten-year endorsement deals don't happen very often in the sports marketing world. The concept was fathered by David Falk, Michael Jordan's agent, who in 1991 insisted anyone who wanted endorsement deals with his client had to settle for 10-year deals. This despite the fact that it wasn't likely Jordan would play 10 more years, but that's the clout he had in the marketplace. (Jordan, by the way, was finishing his career 10 years later, but retired twice in between.)
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