How Bode can save his image
• 1. Get naked. Not actually naked, but without the corporate logos. How cool would it be if he dropped all his sponsorships, either right before or right after the race? At least, he could ditch the Barilla and Nike caps for a Cannon Mountain hat. He's already given his sponsors plenty of exposure, anyway. Look, we can't stand all the signage these skiers wear, but we understand it because most skiers are not wealthy. Bode has the bucks to break free. He says he hates the materialism of the Games, so now's his chance to rebuff the condo-maniacs in Aspen and represent the near-socialists back in Franconia. No, it's not quite Tommie Smith raising a fist in 1968, but it's good enough for our strip-mall-infested era. Bode's favorite word is "pure," and here's his chance to redefine it.
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