Haden rebuilds program in own image

Squeaky-clean Trojans legend puts emphasis on winning with 'class, dignity'

Updated: August 22, 2011, 2:18 PM ET
By Steve Bisheff |
It used to be a common theme among those with any connection to USC athletics.

We would watch Pat Haden, who still must be regarded as the school's ultimate student-athlete, deliver his wonderful quips as an MC at a banquet, or listen to his intelligent commentary on a college football telecast or simply watch him charm a group of important people at a prestigious cocktail party, and we'd always come away with the same question: Why can't THAT guy be the university's athletic director?