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Insider

Embracing Barkley-mania

LOS ANGELES -- Following Saturday afternoon's USC spring game at the Coliseum, the long line to get Trojans senior quarterback Matt Barkley's autograph looked like something out of a Hollywood premier to see the latest Harry Potter adventure or newest Twilight flick.

If Saturday is any indication of the popularity for this heartthrob from Newport Beach, Calif., it might be mindboggling what will happen when the fall rolls around and all those national magazine cover shots grace newsstands everywhere.

Call it the prelude to Barkley-mania in a city that once experienced Beatlemania.