Changing the culture

Kiffin looks to turn momentum, but Polamalu firing raises questions

Updated: February 11, 2013, 1:20 PM ET
By Greg Katz | WeAreSC
It's the culture of USC football that could have as much impact on coach Lane Kiffin's future as next season's record. Just look around the country and see how many athletic directors refer to the phrase "changing the culture" when making a coaching transition.

Coming off a disastrous 7-6 season and a roller-coaster 2013 recruiting cycle, it's not a reach to say that the culture of USC football is as low as it's been since the renowned Paul Hackett era. Under Kiffin, the current state of Trojans football is not just about winning and losing, but the overall enthusiasm, momentum and direction of the program.

Greg Katz | email