No matter how hard they try, even the most poker-faced recruits crack a smile at Midnight Madness. How can they not? If a college does the festivities the right way, then the building is electric and there's not a better place a recruit can be for that particular moment.
When a high school basketball recruit receives an invitation to Midnight Madness, he can't help but be hyped. If he picks the right party to attend, it'll be a moment he won't soon forget.