In firing Geren, A's search for change 

June, 9, 2011
6/09/11
1:49
PM ET
One of the most difficult responsibilities of a general manager is the hiring and firing of managers. You work as a team on a daily basis and in most cases become very close friends, on and off the field. However, when a team doesn’t win or the players don’t play up to their potential, sometimes a change in leadership can make a difference. Baseball is big business, and it's not personal. Bob Geren was the best man in Billy’s Beane wedding, but that’s not why he was hired and that’s not why he’s been fired.

The Athletics are on a nine-game losing streak and nine games under .500 at 27-36 after their loss to the Orioles on Wednesday. Under Geren's leadership, the A’s never finished above .500. In those four years, they were 334-376.

On May 23, after being pulled with one out in the eighth inning, A’s reliever Brian Fuentes had enough and in a postgame media tirade ripped Geren, complaining about the manager's lack of communication with players. Fuentes never backed down from his comments. However, he later admitted it was the wrong outlet to express those comments.

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