Coaches are often telling recruits to watch what they say on social media, because a tweet or facebook post can impact their recruitment. SMU defensive coordinator Van Malone went one step further by tweeting out a detailed look at how the staff actually monitors commits and targets.
We have a team of people who monitor what recruits are putting on social media. Watch what you tweet and retweet. pic.twitter.com/MNjrwSbuEd
— SMU Coach Van Malone (@SMUCoachMalone) September 16, 2015
SMU isn’t the first coaching staff to do this, but it shows a little more of the actual process.
Duke defensive backs coach Derek Jones has become known for tweeting out warnings and advice as well, often telling recruits how their staff feels about social media.
140 Characters on Twitter can cost you a $60k per year education and average salary of over $105k annually per graduate at Duke. #Ap2w
— Derek Jones (@dukecoachdj) August 31, 2015
Jones has even warned prospects of software that can help coaches monitor their tweets.
There's now software that allows coaches to pull up all of your social media accounts and their history by simply inputting your name. #Ap2w
— Derek Jones (@dukecoachdj) September 7, 2015
With more and more pressure on college coaches to win, thorough, in-depth evaluations are required of every prospect. That now includes monitoring how a player conducts himself publicly on social media.
Fair or not, coaches aren’t going to risk their jobs or reputation if they can identify red flags by what recruits are saying on social media.