How the NCAA is like the Kardashians 

December, 16, 2012
12/16/12
3:14
PM ET


"That's not what college sports are about."

As the Big East continues its metamorphosis and conference realignment continues in pursuit of maximum revenue, we all hear the phrase. While backroom decisions are made by well-paid conference commissioners and executives of NCAA members -- and players have no say and no influence whatsoever -- the phrase is uttered. It has been uttered so cavalierly so many times over the years, it has become almost required language. Whenever money issues in college sports are discussed, especially the NCAA's policy of limiting athletes to "expenses only" and allowing the athletes no voice and no rights in the process, this well-worn phrase is reflexively trotted out. The mere use of the phrase is expected to end the discussion in favor of the NCAA's position.