The NHL's Thanksgiving play
November, 3, 2011
By Craig Custance | ESPN Insider
Mike Stobe/Getty ImagesThe NHL is looking to capitalize on the success of the Winter Classic with a Thanksgiving event.Retailers see the day after Thanksgiving as the biggest shopping day of the year. NHL COO John Collins saw a gaping hole in the sports schedule. And opportunity.
Since masterminding the Winter Classic, Collins has made a name for himself for his ability to create must-see events on the NHL calendar. Those events create league revenue, but the most important thing for hockey fans is that they create buzz for the NHL in a competitive sports landscape.