New CBA forcing teams to get creative
February, 20, 2013
By Craig Custance | ESPN Insider
Rafael Suanes/US PresswireTed Leonsis, owner of the Capitals, hopes the new Monumental Network drives revenue.Ted Leonsis was purchasing a cup of soup at Legal Seafood across from the Verizon Center when he was told it wouldn't cost him a penny. The general manager of the restaurant was so grateful for the amount of business Leonsis' sports franchises generated that it just didn't seem right to charge the owner of the Washington Capitals and the NBA's Wizards for lunch.
Leonsis asked if the restaurant advertised with the Capitals or owned a suite at the Verizon Center. The answer was no on both accounts.