Monday, April 16, 2012
National reach for USC football
By Garry Paskwietz
The USC Trojans football program received some good news on Monday when it was announced that all USC home football games will be broadcast nationally on ESPN radio.
This is only the second national radio deal in college football -- Notre Dame and IMG have a similar relationship -- and the first of its kind for ESPN radio. The multi-year deal also provides Spanish-language rights for ESPN Deportes Radio in the Los Angeles market.
"USC and the Trojan football program are extremely excited to have all of our home games carried nationally by ESPN Radio," said Pat Haden, USC's athletic director. "To partner with ESPN Radio and have the USC brand distributed at this level is a fantastic opportunity to reach Trojan fans throughout the nation. It is also immensely important that we will be able to reach our Hispanic fan base throughout Southern California with ESPN Deportes."
The local ESPN station (710ESPN) has been the flagship station of the USC football radio network since 2006. The national deal will be available on up to 300 ESPN affiliates nationwide.
"We have had a long relationship with USC which has proven to be an excellent one in many ways," says Tim McCarthy, Sr. Vice President, ESPN Radio Play by Play & Talent Planning. "We will work closely with USC to develop ancillary marketing opportunities to touch USC fans everywhere."
USC football opens the 2012 season on Sept. 1 against Hawaii at the Los Angeles Memorial Coliseum.