- Erik McKinney, ESPN Staff Writer
It's tough to imagine one college football player changing the fortunes of his program and its closest rival over the course of more than a decade.
But that might just be the case with Reggie Bush, whose on-field actions helped USC become the dominant recruiting force in Southern California between 2006 and 2012, and whose off-field actions largely led to the NCAA taking 30 scholarships away from USC for the 2012-2014 seasons and creating a hole in the Southern California recruiting scene large enough for UCLA to climb through.
When the heavy sanctions were brought down upon USC in the summer of 2010, it was thought to be a now-or-never situation for UCLA. The Trojans were 10-1 in the previous 11 games against the Bruins and had the virtual first pick of just about any recruit in the region.