Mora set to bring a new vibe to Bruins 

January, 17, 2012
Jim L. MoraIcon SMIDon't let the smile at his introductory press conference fool you -- Jim L. Mora will bring a toughness to UCLA that it hasn't had for a while.

LOS ANGELES -- The Trojans went 4-0 against UCLA when Rick Neuheisel was the head coach of the Bruins, but USC will be facing a different UCLA team on Nov. 17, when it faces Jim L. Mora Jr. for the first time.

UCLA hired Mora, who had been working as an NFL analyst the past two seasons. But it wasn’t his TV personality that landed him the job.