2013 a test of philosophy for Kiffin 

August, 5, 2013
LOS ANGELES -- Historically speaking, the USC program is steeped in power football tradition. From Howard Jones’ Thundering Herd to John McKay’s Tailback U to Pete Carroll’s version of Thunder and Lightning, the Cardinal and Gold's calling card over the generations has been a vaunted rushing attack.

The current curator of speaks about rushing the ball, but Lane Kiffin has yet to make believers out of the masses. The former reserve Fresno State quarterback loves his quarterbacks to toss the ball around the yard, and that helped produce a Biletnikoff Award for receiver Marqise Lee.

While Lee was racking up record numbers last season, the team as a whole fell to a 7-6 record. After careful analysis and a review of his philosophy, Kiffin correctly concluded that this season’s edition of the Trojans must include a commitment to a physically punishing rushing attack. The fourth-year head coach understands that a truly balanced offense includes the Trojans' legacy of running the football.