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Monday, March 11, 2013
Suddes brings personnel touch to Texas

By Sean Adams

AUSTIN, Texas -- Patrick Suddes is doing exactly what he wants to do.

Texas coach Mack Brown said the school received more than 100 applications to be the football program's director of player personnel. He said they interviewed four candidates before hiring Suddes.

Suddes is going to be a success because being a personnel director is what he wants to do. That concept is not as simple as it seems.

Mack Brown
Mack Brown hired a director of player personnel who has no desire to fill the coach's shoes one day.
Hall of Fame coach Bill Parcells lived and coached by the credo that the best players and the best coaches become the best by knowing who they are. He went on to suggest that people who don't know who they are ultimately will fail.

Texas Tech coach Kliff Kingsbury was a video coordinator just a few years ago at the University of Houston. He never wanted to be a professional video guy; it was a means to an end for a man who had dreams of coaching the team and school that he led as a player on the plains of West Texas. Working in video was getting him in the coaching industry at the Division I level.

My radio station is not different from most sports radio stations around the country. Fifteen of the employees are on-air talent and 60 percent of the employees want to be on the air. The idea is probably not isolated to radio -- there are a huge number of people out there who are doing something other than what they would rather be doing. That notion affects their ability to be successful. It affects their ability to think about the success of the company, success of the people they work for and their commitment to their current position. The best producer I ever had was a guy who never wanted to be on the air but wanted my show to succeed.

Suddes is going to be a development and personnel guy. That is all he wants to be. He does not want to be a coach. He does not want to be an educational administrator. He does not want to build relationships and then head off to work for Nike or one of the sports manufacturers.

His career goals are clear, and he even communicated them to Mack Brown, who is clear on Suddes' goals: "He'll be a general manager of an NFL team at some point."

Suddes is clear about his goals and how to attain them. "I'm not married. I have no hobbies, other than bad basketball. I've got nothing to do but make this right."

Suddes also understands the special place in college football that Texas has, had and could work back to. "They were the best, and they didn't feel like they needed to change. But recruiting has changed," he said.

Texas got its man. He has the skill set, the experience and the intent and focus to be great at his job.
The fact of the matter is that he probably will be better at his job than most people are at theirs, because he is doing exactly what he wants to do.

We all should be so lucky.