Penn State Nittany Lions: Morgan Burke
The message back then: We can do this, but we probably won't any time soon.
Last year, Big Ten coaches and administrators expressed greater support for night games, including those in November. League commissioner Jim Delany told ESPN.com he wouldn't stand in the way of such games.
Will 2014 be the year we see Big Ten football kick off under the lights after Nov. 1?
We won't know for sure until ESPN/ABC and BTN announce their prime-time schedules this spring, but there's momentum for more night games and later night games, and talks are underway.
"We're more amendable to that first November Saturday," Ohio State athletic director Gene Smith recently told ESPN.com, "and I think some of us will be willing to look at that second Saturday in November if the contest is right."
Weather is still a potential deterrent for Big Ten schools to schedule night games later in the season, as it creates possible logistical problems for all involved (fans, game operations staff, police/security). But the temperature difference between late October and the first portion of November often is negligible.
The 2014 season includes Saturdays on Nov. 1 and Nov. 8.
Here are the schedules:
Indiana at Michigan
Maryland at Penn State
Illinois at Ohio State
Wisconsin at Rutgers
Northwestern at Iowa
Purdue at Nebraska
Byes: Minnesota, Michigan State
Penn State at Indiana
Michigan at Northwestern
Ohio State at Michigan State
Iowa at Minnesota
Wisconsin at Purdue
Byes: Maryland, Rutgers, Illinois, Nebraska
The bad news: The Nov. 1 schedule doesn't feature too many big-time games, which could decrease the likelihood of a prime-time contest, especially on ESPN/ABC.
Michigan wants its night games to be major events, and facing Indiana doesn't exactly qualify. Iowa hosting Northwestern is a possibility, especially since the Hawkeyes play only one other home game (Oct. 11 against Indiana) between Sept. 15 and Nov. 1.
The Nov. 8 schedule includes arguably the Big Ten's marquee game of the year in Ohio State visiting Michigan State, a rematch of the 2013 league championship. I'd absolutely love to see this at night, and what a way to kick off November prime time in the league. It's definitely a possibility, but the game also could fill the 3:30 p.m. ET window, which many Big Ten athletic directors prefer (Purdue's Morgan Burke recently called it "the sweet spot").
The Penn State-Indiana game is another potential prime-time kickoff, mainly because Indiana has been so open to night games (six in the past two seasons, nine since the 2010 season).
"We've probably had more night games than most of our colleagues in the conference," Indiana athletic director Fred Glass said. "We think it's a good thing for us, it helps our attendance. We're certainly open to that, and my guess is that will be more of a trend."
Illinois athletic director Mike Thomas echoes the support for night games, noting that several Big Ten ADs and coaches previously spent time in the Mid-American Conference, where playing at night and on weekdays, especially late in the season, is common.
"We experienced all of that in our past lives," said Thomas, who served as Akron's athletic director from 2000-05. "We talk about the opportunities for the prime-time windows and where we are as individual schools and as a conference in having that kind of exposure.
"I would certainly support it."
Many of Thomas' colleagues seem to be on board. Smith said the athletic directors last week spoke about moving up the timetable for prime-time selections so they can begin promoting games. Prime-time schedules typically have been announced between April 20 and May 15.
"We're putting in lights because we've realized that we can handle night games," Smith said. "In 2006, we were a little bit skittish about it. We know our fans love it, so we've shared with the conference that we're amenable to having more. There's a novelty to it. That helps us with our atmosphere.
"It makes things really exciting."
The real surprise: How much the ADs focused on a group whose devotion to gamedays rarely is questioned. They're the folks with the shortest commute to stadiums, discounted tickets and the most direct connection to the team on the field. And yet they're showing up less and less, even in regions where football resonates the most.
"How do you get the students engaged?"
It's a question Big Ten athletic departments are asking, whether their schools are seeing tangible drop-offs in student attendance or maintaining strong Saturday turnouts.
"That's your next generation of ticket buyers," Purdue athletic director Morgan Burke said, "so you better be paying attention."
Some Big Ten student sections have as much tradition as the teams for whom they cheer. The Block I at Illinois just completed its 103rd season. The Block "O" at Ohio State celebrated its 75th anniversary this past fall. Penn State's Nittanyville often is rated as the nation's No. 1 student section.
But almost every Big Ten school is examining how to get students to show up for games and stay until the end. Images like this and this and this have become more common. Iowa reduced its student section size by two sections last fall after sales dropped and no-shows rose.
Some challenges are local, whether it's ticket prices at Illinois or early kickoffs at Nebraska or pricing and seating structure at Michigan or tailgating space at Minnesota. But there are common issues that are getting attention, particularly from the league's newly established football gameday experience subcommittee.
"For students, something like Skull Session at Ohio State or the Tunnel Walk at Nebraska or a Whiteout at Penn State, you're never going to be able to replicate that anywhere but the game," said Big Ten associate director Kerry Kenny, the liaison to the committee. "Those types of things obviously help drive attendance and keep people interested in coming back, but it's that other piece, of how to make that experience a total immersion in the game."
Technology is part of that piece, and Big Ten schools are either implementing or exploring total stadium Wi-Fi and cellular service upgrades. Students are avid social-media users, and many would benefit from stronger in-stadium coverage.
Jake Bradley, director of football operations for the Block "O", said it's nearly impossible to communicate between the two student areas at Ohio Stadium -- at the North and South ends of the facility -- because cell service is poor. While improved coverage would be nice, Big Ten student section leaders don't think upgrades would have a dramatic effect on turnout.
"Being able to text and get on Instagram in the stadium is very difficult," said Kurt Hansen, who oversees the Block I at Illinois football games. "There are so many people on their phones. But do I think it makes that big of a deal? No."
The bigger issue at Illinois, aside from the team's on-field struggles, is the pricing structure. There's no difference between standard student tickets and Block I tickets. Because the Block I charges an additional fee for the perks it provides for students, the overall cost becomes higher.
Early kickoff times also present a challenge in the Big Ten, especially for schools located in the Central time zone. Although Wisconsin hasn't had a decline in student attendance, according to associate athletic director Justin Doherty, it's typically a late-arriving crowd.
Steve Dosskey, president of the Iron N student section at Nebraska, said students often don't filter in until 15-20 minutes after kickoff because they're at off-campus tailgates. (Nebraska's campus is dry.)
"People usually get there, but we have a difficult time filling up the student section by kickoff," Dosskey said. "Naturally, we're going to have better attendance for the [2:30 p.m.] and for the prime-time games."
Purdue used to spend half the season in the Central time zone, and Burke admits, "I feel for the schools that have 11 o'clock kicks. That's really hard."
Tailgating opportunities are very much on students' radar. Minnesota provided a new tailgating area for students before the 2013 season, and the Block I holds tailgates before each home game.
"Let's face it: Most college facilities don’t sell alcohol," Thomas said. "Do you lose kids because they'd rather go down to the local bar and hang out with their friends? That does affect some of us to some extent, but [selling alcohol is] not a place we're considering going."
One place more Big Ten schools seem to be going is more attractive nonconference schedules, which could boost student turnout.
Nittanyville president Brian Sanvido saw more empty seats for a September game against Eastern Michigan. Greg Licht of Iowa's Hawk's Nest noted that sweltering heat and an FCS opponent (Missouri State) kept students away for a Week 2 game.
"The tailgate scene in Iowa City is pretty prevalent," Licht said. "If there isn't a big-name opponent or students don't have a reason to see the opponent, they'll stay outside."
The Big Ten still has plenty of places where attending football games is woven into student culture. Penn State students take great pride in Nittanyville's ratings, camping out before games and filling the stands behind one end zone.
"You feel like you've affected the game," Sanvido said. "Students latch on."
But not as much as they used to, so Big Ten leaders are paying attention.
"There's so many options for our young people," Ohio State athletic director Gene Smith said. "The demographic is changing; their interests are changing. We have to respond."
America's two largest football venues -- Michigan Stadium and Beaver Stadium -- sit on Big Ten campuses, and three of the seven football stadiums with six-figure capacities are in the league (Ohio Stadium is the other). Michigan has led the nation in college football attendance for the past 15 years, and the Big Ten occupied three of the top five spots and seven of the top 23 spots in attendance average for the 2013 season.
So what's the B1G deal? Eight of the 12 league programs saw a decline in average attendance last season. Some have seen numbers drop for several years. Student-section attendance is a growing concern, and the Big Ten is tracking the troubling national attendance trends.
"We've been blessed because we haven't been hit with the significant drop-off that many other conferences and schools have experienced," Ohio State athletic director Gene Smith told ESPN.com. "However, we've seen it in certain games, or in not necessarily ticket sales but people actually coming to games.
"So we're concerned."
The league is taking a proactive approach, starting last season with the formation of a football game-day experience subcommittee, which Smith chairs. The committee in August announced that Big Ten schools would be allowed to show an unlimited number of replays on video boards at any speed. Schools previously could show one replay at no less than 75 percent of real-time speed.
The move drew positive reviews from fans and no major complaints from game officials.
"If people can see the replay at home on TV, you can't give them a lesser experience in the stands," Purdue athletic director Morgan Burke said.
A "more robust" replay approach is on the way for 2014, and Big Ten leaders are looking at other ways to bolster the stadium experience, which, as Burke noted, seems to have reached a tipping point with the couch experience.
Here are some areas of focus:
Cellular and Wi-Fi Connections
In August, the subcommittee encouraged each Big Ten school to explore full Wi-Fi in stadiums as well as Distributed Antenna System (DAS) coverage to enhance cell-phone functionality. A fan base immersed in smartphones, social media and staying connected demands it.
"Everybody realizes improvements have to be made," said Kerry Kenny, the Big Ten's liaison to the game-day experience subcommittee. "People want to be updated on other games. They want to go in there and take photos or Instagram videos or tweet. They want to be able to stay in touch with family and friends that aren’t there but are watching."
Penn State installed Wi-Fi throughout Beaver Stadium in 2012 but is the only Big Ten school to have complete access. Illinois athletic director Mike Thomas said he hopes to have total Wi-Fi in the school's football stadium by the fall, if not the 2015 season. Nebraska's regents last month approved a $12.3 million Wi-Fi project for its stadium, and Wisconsin hopes to have full stadium Wi-Fi this season.
Most schools are focused on boosting cell service, which is more feasible and widespread. Ohio State installed more than 200 antennas in Ohio Stadium to improve cell service. For complete Wi-Fi, it would need about 1,200 antennas.
"We don't know what the cost is, but we know it's somewhere north of seven figures," Smith said. "We're studying it, as are my colleagues in the Big Ten."
Student sections aren't nearly as full as they used to be on Saturdays, both in the Big Ten and in the nation. ADs are well aware of the downturn and have tried different approaches to boost attendance.
Michigan in 2013 implemented a general admission policy, hoping to get more students to show up early, but reviews weren't favorable. Minnesota provided a new student tailgating area and better ticket packages. Illinois held a clinic for international students, who have told Thomas they'd come to games if they knew more about football.
The technology component resonates for students. Michigan State athletic director Mark Hollis told CBSsports.com that many students didn't show up for a 2012 game against Iowa because they couldn't send text messages in the rain.
Even if Ohio State doesn't install complete Wi-Fi at The Shoe, it could do so for the student section.
"Our surveys show that less than 25 percent of the crowd actually uses their cellular device [during games]," Smith said, "but of that 25 percent, a supermajority are students. You want to be able to provide that access."
“The days of public-address announcers listing scores from other games during timeouts are over. Schools want to give fans a broader view on Saturdays, whether it's putting live feeds of other games on video boards or replaying highlights shortly after they happen.
Everybody realizes improvements have to be made. People want to be updated on other games. They want to go in there and take photos or Instagram videos or tweet. They want to be able to stay in touch with family and friends that aren't there but are watching.” Kerry Kenny, the Big Ten's liaison to the game-day experience subcommittee, on Wi-Fi in stadiums.
"I was at a game at Purdue this year," Kenny said, "and they showed a highlight of a touchdown in the Wisconsin-Iowa game within a couple minutes of that touchdown being scored."
Added Thomas: "If you're watching ESPN or watching a game at home, those are the kinds of experiences you should give people in your venue."
Big Ten athletic directors and football coaches last week discussed having more locker-room video or behind-the-scenes content that can be shown only within the stadium.
"You're in an era where people want to know what's it like before the game, after the game," Burke said. "It humanizes us if people see that side, the highs and the lows."
Burke likens Purdue's sideline to a "Hollywood production," as the band director, a disc jockey and a show producer coordinate in-game music on headsets. Several schools post tweets from fans at games on video boards to create a more interactive experience.
Ticketing and timing
Last month, Penn State became the latest Big Ten school to adopt variable ticket pricing for single games, acknowledging, "We have been listening to our fans." Attendance has dropped 11.2 percent from 2007 to 2012, while frustration has grown with the Seat Transfer and Equity Plan (STEP) program.
Big Ten schools are getting more creative with ticket plans in response to attendance concerns. Northwestern last season implemented a modified "Dutch auction" system where a portion of tickets were sold based on adjusted price demand rather than set prices.
Purdue last fall introduced mobile ticket delivery, which allows fans to download tickets directly to their devices.
Kickoff times are another attendance indicator, as Big Ten schools located in the central time zone often struggle to fill the stands for 11 a.m. games. The Big Ten gradually has increased its number of prime-time games, and while Burke considers mid-afternoon games ideal, more night kickoffs likely are on the way, including those in early November.
Ohio State is in the process of installing permanent lights at Ohio Stadium.
"I'm a big fan of evening games," Thomas said.
As attendance becomes a bigger issue, the Big Ten and its members have surveyed fans about what they want at games. Wisconsin last fall established a 25-member fan advisory council, with two students. The school has received feedback about concessions, parking and whether fans would prefer digital programs rather than the traditional magazine-style ones.
"So much of it is when somebody comes to your venue," said Justin Doherty, Wisconsin's associate athletic director for external relations, "they have an experience that makes them want to come back."
- Purdue athletic director Morgan Burke says unions have no place in the college sports model.
- Canadian-born quarterback and early enrollee Michael O'Connor is adjusting to life at Penn State.
- Ohio State's chase of 2014 prospects, including a one-time Michigan State commit, won't end today. The Buckeyes managed to keep Jamarco Jones in the fold.
- Quarterback Clayton Thorson headlines Northwestern's class.
- Michigan State DT Mark Scarpinato is retiring from football to pursue his dream of becoming a doctor.
- Nebraska's class looks pretty solid, all things considered.
- This should be Minnesota's best class yet under Jerry Kill.
- Iowa has mined its state for recruits in this class. Kirk Ferentz rarely wins on signing day, but he does win on the field.
- Receivers and linemen highlight Gary Andersen's first full recruiting class at Wisconsin.
- Illinois' Stone-Davis twins, who were supposed to be early enrollees, now won't arrive on campus until May.
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To the inbox ...
Mike from Allentown, Pa., writes: Hey Adam, with all the talk about Penn State's bowl ban being looked into this offseason, I have a hypothetical question for you. If the NCAA were to drop Penn State's bowl ban, would the Big Ten comply and make them eligible for the Big Ten championship? Or, is it possible the Big Ten could extend that ban separate from the NCAA?
Adam Rittenberg: Mike, the Big Ten's penalties always were tied to the NCAA's. Big Ten rules state that if the NCAA declares a team ineligible for postseason play, that team can't play in the Big Ten championship game. So if the NCAA lifts the bowl ban, the Big Ten would declare Penn State eligible for a league title (the Lions already can win their division). Big Ten commissioner Jim Delany has been pleased with Penn State's response to former Sen. George Mitchell, the independent athletics integrity monitor assigned to the school. So I'd be shocked if the Big Ten added or maintained any sanctions against Penn State once the NCAA ones are lifted.
Josh from Indy writes: Have you ever thought about the comparison between Darqueze and his cousin Alfonzo? Both had great careers for their respective teams. Just wanted your take on this.
Adam Rittenberg: Josh, I definitely thought about it after Darqueze Dennard won the Big Ten's Tatum-Woodson Defensive Back of the Year award, which Nebraska's Alfonzo Dennard claimed in 2011. I can't imagine two family members have won the same award while playing for different teams in the same league. Pretty cool. Darqueze's numbers this season are more impressive than Alfonzo's in 2011, although Alfonzo was a true shut-down guy who basically eliminated one side of the field. Darqueze's pro prospects are better, as many peg him as a first-round draft pick. We'll never know where Alfonzo would have been drafted if he hadn't had the off-field trouble. Both are great players, though.
Derek from Preston, Iowa, writes: Hey Adam, I was just curious as to what you thoughts were on Derrell Johnson-Koulianos' Twitter tirade against Kirk Ferentz. Ferentz is beloved for the most part in Hawkeye Country, and this whole thing just seems weird. Why now?
Adam Rittenberg: The timing is interesting, Derek, as much of this happened three years ago. I understand Derrell's perspective that Ferentz blackballed him with the NFL and stifled his playing career. Some of his teammates back up the accusations against Ferentz and strength coach Chris Doyle. It's an unfortunate situation, but I would be very surprised if Ferentz or Iowa has anything to say about the accusations, especially so long after the fact. Iowa has moved forward and Ferentz's word still carries weight in NFL circles.
DJK has the right to air his grievances, and he has never held back on his views. Honestly, I can't think of a Big Ten player I've covered who fit in less with a particular program. But I doubt there will be major consequences for Ferentz or Iowa.
Fatback from Newark, Ohio, writes: Just wanting to know what your thoughts about Ohio State's defensive coordinator position. I know Fickell is an OSU guy, but we definitely need a change of pace. What do you think about Fickell moving down to just a position coach ( if he doesn't get another job this offseason), and hiring another person from the outside or moving Mike Vrabel up? I think with Vrabel we would play much more aggressive and sit back in all the zone coverage that teams seem to kill us on. Again, your thoughts?
Adam Rittenberg: It would be tough for Ohio State to demote Fickell, who was the Big Ten's third highest-paid assistant this year ($610,000). You're not going to pay that salary to a position coach (at least you shouldn't). Fickell still brings a lot of value to Ohio State as a recruiter, and while his defense has its issues this year, youth in the front seven and Christian Bryant's injury didn't help matters. On the other hand, Urban Meyer has extremely high standards, and if he feels Fickell isn't helping the team to a national championship, maybe you make the change.
I've heard that Vrabel has definite head-coaching potential, and he did a nice job with a young defensive line this year. With Everett Withers reportedly departing to James Madison, don't be surprised to see a co-coordinator situation with Vrabel and Fickell. Perhaps Vrabel has more say on play calls. I just can't see Ohio State forcing out Fickell right now.
Joe from Kentucky writes: How can you guys leave off Blake Countess and Stanley Jean-Baptiste from the All-B1G selection for Bradley Roby? Roby was suspended for his off-the-field antics (looks really all-conference) and he got exposed by any of the good WRs he faced. Jared Abbrederis and Jeremy Gallon made him look silly to the tune of almost 400 yards combined. That does not sound like an all-conference performer to me. On the other hand, Countess led the conference in INTs and Jean-Baptiste was right there (if not tied). I think you guys were a little biased in trying to make MSU and OSU the top two represented teams (which their records show). Also, Ryan Shazier is the only person on that Ohio State defense to be named All-B1G.
Adam Rittenberg: Roby's one-game suspension really isn't relevant, as we included Carlos Hyde on the team despite his three-game suspension because he was the Big Ten's best running back in league play (few would argue). I agree that Roby struggled against Abbrederis in the Wisconsin game, but many of Gallon's yards didn't come against Roby in the Michigan game. Roby made a touchdown-saving tackle on Gallon, running completely across the field, one of several displays of athleticism he had this season. He had a very good Big Ten season and is one of the better special-teams players I can remember in this league. SJB had a nice season but no picks in Big Ten play. You could make a case for Countess, but I still feel Roby performed better in Big Ten play than any corner other than MSU's Dennard. Shazier is the only other Buckeye defender on our All-Big Ten team, although lineman Michael Bennett deservedly made the second-team.
Will from Columbus, Ohio, writes: Should I be concerned that Michigan will be breaking in two new starters at both offensive tackle positions in 2014? Lewan and Schofield took 99.9 percent of the snaps this year, likely making their replacements having VERY little, to no game experience. After the abysmal display on the interior of the line this year, I do believe there are positives in game time reps of the interior line translating to better protection up the middle next season. Will inexperience on the edge hurt the line more next year than the inside this year, or can you mask the youth more on the outside than in?
Adam Rittenberg: Some good points here, Will. I agree that Michigan's interior line will be improved next year because of all the experience gained, even through some tough times. It will be interesting to see what Michigan does with Erik Magnuson, who can play either guard or tackle but might be best at tackle depending on his development. The staff was excited about Ben Braden's development in the offseason, and he could step in for Lewan at left tackle. I'm really interested to see how the line performs in Arizona following bowl practices, but you're right that the group will continue to be under the microscope with both veteran tackles departing.
Ken from Carmel, Ind., writes: When Clifton Garrett recently committed to LSU, he mentioned the great game-day atmosphere. Having attended a game there, I agree. Sometimes I think the B10 doesn't get that -- and is slow to pick up other little things like that (night games) that can make the difference in winning or losing recruiting battles, and eventually games. As an Iowa grad, the large number of 11 a.m. games certainly don't help the game-day atmosphere. I get the feeling that the people at the top -- president, and A.D. -- don't understand this. You'll have a couple more arrests with later games, but most people just cheer louder and have more fun - a.k.a., better game-day atmosphere. Your thoughts?
Adam Rittenberg: Couldn't agree more, Ken, and I've been writing this for years. The Big Ten needs to prioritize prime-time games and become more open to weekday games, which would get some of the smaller programs some much-needed exposure. The good news: the league is definitely warming up to the idea, adding more prime-time games and becoming open to November night games, most likely in the 2014 season. Purdue athletic director Morgan Burke said Thursday that the Big Ten's next television contract will feature more prime-time games. That's a good thing, as the noon ET and 3:30 p.m. ET windows just don't carry the same weight with recruits.
- Mark Dantonio made a trip to Pasadena in May and told his MSU team all about it, Graham Couch writes. The Spartans have redefined their program.
- Ohio State can't let the blues linger as it prepares for the Discover Orange Bowl.
- BTN.com's Tom Dienhart weighs in on the seven Big Ten bowl matchups.
- Iowa's large traveling fan base and strong on-field results helped the Hawkeyes land an Outback Bowl berth.
- Michigan's trip to the Buffalo Wild Wings Bowl is a weird end to a weird year.
- Nebraska coach Bo Pelini isn't complaining about a bowl rematch with Georgia.
- Wisconsin can measure its program against South Carolina in the Capital One Bowl.
- Minnesota is headed back to the Texas Bowl but with elevated expectations.
- Northwestern isn't going bowling, but the Wildcats' 2014 recruiting class just got better.
- Purdue AD Morgan Burke reflects on a tough season and the future for the Boilers.
- Coach Kyle Flood will lead Rutgers into the Big Ten, but he'll have several new assistants in 2014.
- Penn State's linebacker recruits remain on board despite coach Ron Vanderlinden's departure.
The entire bowl business could soon have a dramatically different look.
Several conference commissioners, including the Big Ten's Jim Delany, publicly discussed the need to change the bowl business model earlier this month during the week of the national title game. Declining bowl attendance is a concern, as are issues such as ticket distribution and the selection of teams. The Big Ten's athletic directors will discuss the future of the bowls when they meet next month at league headquarters in Park Ridge, Ill. -- they'll tackle not just the who, what, where and when, but the how and the why.
Several Big Ten athletic directors we contacted talked about having a more "national" bowl lineup beginning in 2014. They might as well have substituted the word "flexible."
Right now, the Big Ten's bowl lineup contains heavy doses of SEC, Big 12, Florida, Texas and Jan. 1. The selection order is fairly rigid. As a result, we've seen teams go to the same bowl in consecutive seasons (i.e. Nebraska at the Capital One in 2012 and 2013) or to the same state for a number of years. Wisconsin played in six consecutive bowls in Florida from 2004-2009, including back-to-back appearances in both the Capital One and Champs Sports Bowls.
The repetition problem exists even outside conference bowl tie-ins. Ohio State went to Arizona four times in a five-year stretch, three times for Fiesta Bowls (one of which was the national championship) and once for the BCS title game.
"I used the term bowl fatigue," Ohio State AD Gene Smith told ESPN.com. "When you go back to the same place multiple times the novelty is lost."
The key to preventing bowl fatigue, several ADs say, is eliminating the rigidity of selections.
"We're going to try to get toward more looking at how do you put together a slate where you get good matchups, but at the same time avoid repeats the bowls don't want that either," Purdue's Morgan Burke said. "I don't know that we can unteach what people have learned over the years -- 'We have the next pick, and the next pick.' Maybe you don't do that this round. Maybe we say, 'You're going to get a Big Ten team, and it will be part of a selection process.'"
Delany has mentioned the possibility of collaborating with other leagues on bowl tie-ins, essentially sharing the spots depending on the year and the attractiveness of the matchup.
"This is about the fans and the fans' experience and us really listening to what they're saying," Northwestern athletic director Jim Phillips said. "It's been documented that repeat institutions and repeat bowls and repeat matchups is not a recipe for success. People want fresh and new and exciting matchups. Any way we can do that with those bowl tie-ins, I would be in complete favor of that."
The Big Ten hosted officials from 10-12 bowls last fall and will discuss possible tie-ins with the athletic directors throughout the spring. It's likely the Big Ten adds at least one new bowl on the East Coast -- the New Era Pinstripe Bowl at New York's Yankee Stadium certainly is in the mix -- and possibly another in California, where it currently makes only one postseason appearance (Rose Bowl).
Another huge component is ticket distribution. Many Big Ten schools struggled to sell their ticket allotments from the bowls this past year, as fans could spend much less for tickets -- often better seats -- in the secondary market.
"What we have to do is work with the bowls to take that impact off of the institutions but work closely together on a sales strategy," Smith said. "Let's forget about the institution being responsible for X, and the bowl being responsible for X and the local organizing committee being responsible for X. Look at your aggregator sales plan, then come up with a cooperative strategy to make sure we're selling the bowl out. We've just got to think differently than we have in the past, and think about pricing, and [tiers] of pricing and the venues and things of that nature."
The ADs are mindful of the upcoming playoff. Although they'll be tackling several important items in the coming months, the Big Ten's bowl lineup and the bowl system as a whole will merit close attention.
"The landscape is shifting with the 2014 playoff introduction," Barta said. "I want to make sure we keep the bowls relevant."
Challenges Facing Franklin at Penn State
BIG TEN SCOREBOARD
Final Washington State 45 Colorado State 48 Final 20 Fresno State 20 25 USC 45 Final Buffalo 24 San Diego State 49 Final Tulane 21 Louisiana-Lafayette 24
Final Pittsburgh 30 Bowling Green 27 Final Utah State 21 23 Northern Illinois 14
Final Marshall 31 Maryland 20 Final Syracuse 21 Minnesota 17 Final Brigham Young 16 Washington 31
Final Rutgers 16 Notre Dame 29 Final Cincinnati 17 North Carolina 39 Final Miami (FL) 9 18 Louisville 36 Final Michigan 14 Kansas State 31
Final Middle Tennessee 6 Navy 24 Final Ole Miss 25 Georgia Tech 17 Final 10 Oregon 30 Texas 7 Final 14 Arizona State 23 Texas Tech 37
Final Arizona 42 Boston College 19 Final Virginia Tech 12 17 UCLA 42 Final Rice 7 Mississippi State 44 Final 24 Duke 48 21 Texas A&M 52
Final Nebraska 24 22 Georgia 19 Final UNLV 14 North Texas 36 Final Iowa 14 16 LSU 21 Final 19 Wisconsin 24 9 South Carolina 34 Final 5 Stanford 20 4 Michigan State 24 Final 15 UCF 52 6 Baylor 42
Final 13 Oklahoma State 31 8 Missouri 41 Final 12 Clemson 40 7 Ohio State 35