Illinois Illini What they’re selling: A chance to rebuild a program from the ground up, beginning with four-star quarterback Aaron Bailey, who signed in 2013.
What they’re missing: Just about all of the top prospects from their own state.
Indiana Hoosiers What they’re selling: Indiana coach Kevin Wilson embraces the idea of a college spring break and is ready to head to Cancun with some of his players.
What they’re missing: Wilson looks like he might hold the group up in Mexico, however, as he still needs the assistance of a flotation device. Points that it is in the shape of a turtle, though.
Iowa Hawkeyes What they’re selling: Iowa boasts one of the few staffs that can say they will be there all four years of a recruit’s career and has the history to back it up. Kirk Ferentz is the longest tenured coach in the Big Ten and it’s not even close.
What they’re missing: Out-of-state prospects tend to think Iowa is all cornfields, leaving the staff to battle that misconception countless times throughout the recruiting cycle.
Michigan Wolverines What they’re selling: Michigan coach Brady Hoke looks like an outlaw patrolling the sideline on Saturdays without a headset.
What they’re missing: The player who graces the NCAA Football 2014 cover Denard Robinson. "Shoelace" was one of the Wolverines’ best recruiting tools.
Michigan State Spartans What they’re selling: Michigan State coach Mark Dantonio is the man behind Little Giants, one of the greatest trick plays of the last few decades.
What they’re missing: A trip to a Rose Bowl under Dantonio would put Michigan State over the top when it comes to recruiting. There is already a significant difference in the caliber of player the Spartans are now getting compared to just a few seasons ago.
Minnesota Gophers What they’re selling: The Gophers boast the biggest locker room in college football.
What they’re missing: They have not had a winning season since 2008.
Northwestern Wildcats What they’re selling: The new facilities are right near Lake Michigan, which, as assistant Bob Heffner is telling recruits, is a great spot for fishing.
What they’re missing: Not too many high schoolers in New Jersey have taken up fishing as a hobby. At least not yet.
Ohio State Buckeyes What they’re selling: Urban Meyer is bringing SEC speed to the Big Ten.
What they’re missing: Has anyone actually clocked Meyer in the 40-yard dash? How fast is he really?
Penn State Nittany Lions What they’re selling: Beaver Stadium fits more than 106,000 on Saturdays, making it the second largest stadium in the country. Inside is also one of the country’s most passionate fan bases, and ESPN analyst Kirk Herbstreit once listed Penn State’s student section as “simply the loudest, most supportive student section in college football.”
What they’re missing: A full slate of scholarships and a chance to play for a Big Ten title the next few years.
Purdue Boilermakers What they’re selling: Few programs have the history Purdue does at quarterback, and former Boilermakers Drew Brees, Kyle Orton and Curtis Painter are all on NFL rosters. The Boilermakers just signed ESPN 300 QB Danny Etling, too.
What they’re missing: Brees, Orton and Painter.
Wisconsin Badgers What they’re selling: The Badgers have been to three straight Rose Bowls.
What they’re missing: The coach who took them there.