Chip Kelly is not one to do things the conventional way, even leaving Oregon for the Philadelphia Eagles. He plays football by a different tempo and he lives by a different tempo. When you think he will zig, he zags. And he has a flair for the dramatic.
The big news on Jan. 7 was that Kelly had turned down his NFL suitors, including the Eagles. He didn't feel the need to comment then, which might be telling as to his reversal of course that would send shock waves across the Pac-12 and college football less than 10 days later.
Kelly went for the double shocker. It was shocking to learn he had decided to stay at Oregon after a flurry of interviews following a Fiesta Bowl victory over Kansas State. And now, three weeks before national signing day, it's shocking that ESPN's Chris Mortensen broke the news of his departure to the Eagles.
Every indication is that offensive coordinator Mark Helfrich will be promoted to replace Kelly after the school negotiates some bureaucratic hiring hoops, as Oregon has a state law requiring public universities to interview at least one minority candidate for head-coaching positions. That was the word a year ago when Kelly nearly left for the Tampa Bay Buccaneers, and USA Today has already reported the passing of the torch to Helfrich in the event of Kelly's departure.
Kelly was 46-7 over four seasons at Oregon, leading the Ducks on their most successful run in program history. The Ducks have played in four consecutive BCS bowl games, winning the past two, including their first Rose Bowl victory since 1917. Oregon has finished ranked in the top five for three consecutive seasons.
Kelly doesn't owe any more to Oregon. That success is enough. Fans shouldn't feel bitter or betrayed. Sure, the NCAA may shortly impose sanctions on the program over Kelly's involvement with street agent Willie Lyles. That is a black mark. But it's unlikely those penalties will be harsh enough to erase the brilliance that came before.
For Kelly, 49, this is an opportunity to test his considerable football acumen at the highest level. While he is known for his innovative, up-tempo, spread-option style of offense, know that Kelly is all about winning. He will adapt to his personnel and the differences in the NFL game. He won't, say, have his $18 million quarterback running the option 15 times a game.
And if things don't work out in the NFL, Kelly will have his pick of college jobs. It will be like Nick Saban's ill-fated tour in Miami. There's little risk for him in taking his NFL shot.
As for Oregon, there will be questions. While Helfrich will bring system and program continuity and should be able to retain a significant number of Ducks assistant coaches, including defensive coordinator Nick Aliotti, he's not Kelly, nor does he have head-coaching experience.
Helfrich has been a quarterback coach at Boise State, Arizona State and Colorado -- he was the Buffs' offensive coordinator, too -- before Kelly hired him in 2009.
"He's really smart, really intelligent," Kelly said at Fiesta Bowl media day when asked why he made Helfrich his first offensive coordinator. "He brought a different perspective to our staff, because he had a different background. He wasn't a spread guy. I wanted to bring someone in who wasn't going to tell us what we already knew."
When asked what advice he'd give to Helfrich if he became a head coach, Kelly said he'd give him the same advice former Oregon coach Rich Brooks gave Mike Bellotti and Bellotti gave him: "Be yourself. You can't be someone else."
While Helfrich has a lighter touch -- more of a polished, people person -- than Kelly, that could mean little on the field and in the locker room. The question will be whether he can command the same respect and dedication that Kelly did. Can he maintain the Ducks' "Win the day" culture that was as efficient and productive as any in the country?
After the Fiesta Bowl win, Oregon's players were asked about Kelly potentially leaving and Helfrich taking over. They seemed uniformly confident that Helfrich would be up to the task.
"Expect the same," All-American running back Kenjon Barner said. "Nothing will change."
Said offensive lineman Kyle Long, who is expected to be an early-round NFL draft choice this spring: "Seamless transition. [Kelly and Helfrich are] cut from the same tree. I'll tell Duck Nation right now, Coach Helfrich is a brilliant coach. Great relationships with his players and other staff members. We all love Helf."
Kelly certainly left his successor a strong hand. The Ducks welcome back 15 position-player starters next fall, including star redshirt freshman quarterback Marcus Mariota. When the 2012 season ended, the Ducks were widely viewed as a top-five team in 2013, perhaps as high as No. 2 behind two-time defending national champion Alabama.
While it's nice to have a good team coming back, Kelly's successor also will inherit high expectations. Ducks fans are no longer satisfied with a top-25 team that plays in a nice bowl game. They expect Pac-12 championships. They expect to compete for national titles. And more than one loss is a disappointment.
If the 2013 Ducks go 10-3, a record that was outstanding before Kelly arrived, there will be immediate grumbling.
While Oregon fans are probably wringing their hands with worry, fans of 11 other Pac-12 teams are elated, most particularly those at Oregon State and Washington, the Ducks' most bitter rivals. Kelly had built a juggernaut, even if it was toppled atop the conference this fall by Stanford. Now there is an opportunity to change the balance of power in both the Pac-12 North Division and the Northwest.
When it was reported that Kelly was returning to Oregon nine days ago (Kelly had not talked about it), college football retained its West Coast equilibrium. There seemed to be renewed clarity, at least in the short term.
His departure leaves an uncertain void. While many believe Helfrich can capably fill that void, the uncertainty will remain until toe meets leather and the Ducks continue to produce the fancy-pants, winning product that Kelly brought to Eugene.