Oregon Ducks

The Pac-12 has published its official 2013 media guide, which means each team has provided its official tally of returning starters.

What is a "returning starter"? Typically, it means a player who started at least five games in 2012, though in some cases it might include a 2011 starter who missed last season due to injury.

As a conference, 187 total starters are back from a possible 288, including punters and kickers. That's an average of 15.6 per team, which is well above the 10-year average of 14.9 returning starters. Last year, 173 starters -- 14.4 per team -- were coming back.

Washington returns the most with 20 starters, followed by Colorado with 19. Utah returns the fewest, with 12.

Here are the numbers:



That's an average of 7.1 players on offense and 7.3 players on defense. Last year, the numbers were 6.3 for offense and 6.8 for defense. The numbers are slightly down for specialists (1.2 versus 1.3).

Of the returning starters, 12 were first-team All-Pac-12.

Of course, returning starters don't mean everything.

USC was widely celebrated for its 19 returning starters in 2012, which earned it the No. 1 ranking in the preseason Associated Press poll. Things didn't go so well thereafter. Meanwhile, Arizona State went a surprisingly sound 8-5 with just 10 returning starters, fewest in the conference in 2012.

Inspired by Florida's "#ComePlayWRFortheJoker" campaign, our recruiting writers looked at other ways schools can sell themselves on the trail. Here's a look at recruiting pitches for the Pac-12:

Arizona Wildcats
What they're selling: Rich Rodriguez's offensive system worked wonders at West Virginia and introduced the nation to Denard Robinson at Michigan. In 2012, the explosive offense scored at least 34 points in 10 of the Wildcats' 13 games.
What they're missing: The Wildcats don't have the Territorial Cup, which went to Arizona State following a 41-34 victory last season. If Arizona is going to climb the Pac-12 ranks, it'll need to win at home and lock up local talent over the Sun Devils.

Arizona State Sun Devils
What they're selling: There's a new attitude at Arizona State, as Todd Graham took the Sun Devils from the most penalized team in the country to one of the least penalized in just one year. Installing that discipline and accountability has been a major selling point for recruits signing up to play with Graham.
What they're missing: The Sun Devils won their final three games of the season for the first time in more than three decades, but losses to UCLA and USC leave them looking up at the Pac-12 South leaders in the battle for national prominence.

California Golden Bears
What they're selling: One of the top public universities in the world, Cal will always be able to pitch its strong academics to recruiting. The new facilities and revamped California Memorial Stadium will help accentuate the package with a pretty bow.
What they're missing: Coach Sonny Dykes has recent Pac-12 experience, but his three years at Louisiana Tech took him completely out of the minds of West region recruits. In-state recruits, essential to Cal's recruiting success, are unfamiliar with what Dykes' systems look like in game action, although the Golden Bears will have a chance to make several statements this fall.

Colorado Buffaloes
What they're selling: The Buffaloes need playmakers at a multitude of position on both sides of the ball. Playing time and the ability to make an instant impact are certainly on the table for Colorado recruits.
What they're missing: Colorado was two points away from a winless season in 2012 and has very little on-field momentum heading into 2013. The Buffs have just four wins in two years in the Pac-12, and until that changes, it'll be difficult to win significant recruiting battles.

Oregon Ducks
What they're selling: The noisy uniforms and noisier Autzen Stadium provide the flash, but there is plenty of substance in the fast-paced offense the Ducks run. It's unlikely that will slow down under new coach Mark Helfrich.
What they're missing: Mostly obviously, they're missing Chip Kelly, which has left a slight cloud over how the program might change direction or continue unaltered under the new staff. But the possibility of looming NCAA sanctions means the Ducks can't sell completely smooth sailing to recruits in this class.

Oregon State Beavers
What they're selling: The Beavers can sell credibility, not just on the field, but with the coaching staff as well. Mike Riley and his staff have proven they can win in Corvallis and year after year, the Beavers' coach comes across as incredibly genuine to recruits.
What they're missing: In state, Oregon State is the decided underdog when it comes to flash and national appeal. The Beavers aren't often referred to as a "dream school" by recruits, so there is rarely a sure-fire commitment for coaches when they go out of state.

Stanford Cardinal
What they're selling: Arguably no school in the country has the combination of academics and athletics of Stanford. When you're recruiting student-athletes, that's a good place to start.
What they're missing: Despite the recent success, Stanford is never going to be able to put together the game-day atmosphere of some of its Pac-12 competition, including Oregon, UCLA, USC and Washington.

UCLA Bruins
What they're selling: Jim Mora's staff has Southern California buzzing about the new direction UCLA is headed. That's a good thing for the Bruins, who have climbed out of the shadow of USC.
What they're missing: The Bruins had a chance to completely pass USC, but dropped their final three games of the season. There is still a question about whether they've jumped the Trojans for good and until that is settled on the field this season, the Trojans will likely get the benefit of the doubt, regionally and nationally.

USC Trojans
What they're selling: No Pac-12 program can fall back on tradition like USC. And now with the John McKay Center, old school meets new school in a much-needed facility upgrade.
What they're missing: Rumblings about Lane Kiffin's job security began after a 10-point loss to UCLA, grew louder after a loss to Notre Dame and became deafening after a Sun Bowl loss to Georgia Tech. Despite athletic director Pat Haden throwing his full support behind the coach, recruits and their families are having difficulty believing Kiffin and his staff are there for the long haul.

Utah Utes
What they're selling: Offensively, there is plenty of intrigue as to how co-offensive coordinators Dennis Erickson and Brian Johnson direct the attack. Overall, there is still the memory of what Utah was able to accomplish as a BCS spoiler in 2008, and Kyle Whittingham hopes to spark some of that magic in the Pac-12.
What they're missing: In two years, the Utes are below .500 in the Pac-12 and missed out on a bowl game last season. At this point, it's still an uphill climb in terms of convincing recruits they can cause an upheaval in the conference standings.

Washington Huskies
What they're selling: It's tough to find a coaching staff with more energy on the field or recruiting trail, starting with head coach Steve Sarkisian and moving to every assistant coach on the staff. It's a young group that relates incredibly well to recruits.
What they're missing: The Huskies have yet to win eight games in Sarkisian's three years in Seattle, so hitting that number would be a big step toward proving there is some growing on-field momentum.

Washington State Cougars
What they're selling: Mike Leach is still one of the most interesting personalities in college football, and despite some stumbles in his first year at Washington State, recruits are still interested to see what the Cougars can do this fall in his second year.
What they're missing: The Cougars need wins and they need them now. Washington State hasn't posted a winning record since 2003 and when it comes to on-field performance, it simply can't compete with a majority of Pac-12 teams.

 
ESPN's Todd McShay recently released his latest mock draft -- and there was a lot of movement involving the Pac-12 players projected to go in the first round.

And, for the first time, McShay taps into the second round. You can see the complete mock draft here .

One of the biggest movers was Oregon's Dion Jordan, whom McShay now projects to go second overall to the Jacksonville Jaguars. McShay had Jordan projected as the No. 6 overall pick last month.

Jordan is the top pass-rusher in this class, but that's not all he can do. His fluidity and range in coverage are rare for a DE/OLB prospect with his length. He wouldn't be a great fit in many 4-3 defenses, but his ability to get after the passer when turned loose upfield, as well as drop into coverage from a two- or three-point stance, is ideal for the scheme new head coach Gus Bradley and defensive coordinator Bob Babich are bringing to town.

The biggest drop was California wide receiver Keenan Allen -- who was No. 12 last month and checked in at No. 25 in the latest mock. McShay has him slated for the Minnesota Vikings.

Many of the players coming off the board in this area would make sense for the Vikings, who are in something of a sweet spot late in the first round. They can sit tight and be fairly certain of getting a player who addresses a need and is nearly top-10 quality but will cost far less. In Allen's case, that means a receiver with good body control and hands who could become a very good No. 2 receiver at the next level.

Another player dropping was Utah's Star Lotulelei, who went from No. 1 overall to No. 11. It's worth noting that McShay's projection came out before Monday's Salt Lake Tribune story that after testing, Lotulelei's heart showed "no evidence of dysfunction." So expect his draft stock to trend up with this news.

Washington cornerback Desmond Trufant jumps from first-round maybe to No. 21 and the Cincinnati Bengals.

Corner is a top need for Cincinnati on the other side of the ball, and now that Trufant has verified his top-end speed his suddenness, balance and closing burst give him the look of a very good man-cover corner at the next level. Scouts I've talked to are also impressed with his professional demeanor, and the bottom line is that teams can never have enough good cover guys in today's pass-happy NFL.

Players projected for the second round include USC quarterback Matt Barkley, Stanford tight end Zach Ertz (potentially reuniting with Jim Harbaugh in San Francisco), Oregon guard Kyle Long and USC wide receiver Robert Woods.

The Pac-12 was well-represented on the Walter Camp Foundation's 2012 All-America team, released Thursday.

USC sophomore receiver Marqise Lee, Stanford senior tight end Zach Ertz and a pair of running backs, Oregon senior Kenjon Barner and Arizona sophomore Ka'Deem Carey, were named to the first-team offense.

Utah defensive tackle Star Lotulelei and Oregon State cornerback Jordan Poyer, both seniors, earned spots on the first-team defense.

The conference got two players on the second teams, one on each side of the ball: UCLA senior running back Johnathan Franklin and Arizona State junior defensive tackle Will Sutton.

For the complete Walter Camp list, click here.