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Tuesday, June 10, 2014
Third-down success key to Big 12 hopes

By Brandon Chatmon

Coaches and players alike can make a name for themselves on third down. Receivers earn reputations for their ability to move the chains, signal-callers separate themselves as clutch performers and coaches’ creative play calling rises to the forefront during those key moments.

A closer look at the production of Big 12 offenses and defenses on third down can provide a glimpse at how champions are made and reveal areas of improvement heading into the 2014 season.

The stats, courtesy of ESPN Stats and Information, are from conference games only during the past two seasons in an effort to provide a fair baseline for every team. The teams are listed alphabetically with third-down conversion rate, opponent third-down conversion rate, yards per play on 3rd-and-6 or more and yards per play allowed on 3rd-and-6 or more serving as the four key categories to show production on third down, or lack thereof.

Some thoughts and notes: