Wednesday, March 5, 2014
Take Two: More weekday B1G games?
By Adam Rittenberg and Brian Bennett
Big Ten bloggers Adam Rittenberg and Brian Bennett occasionally will give their takes on a burning question facing the league. We'll both have strong opinions, but not necessarily the same view. We'll let you decide which blogger is right.
As the Big Ten positions itself for a new television contract that should shatter revenue records, the subject of playing more weekday games has surfaced. There's even been some buzz about the possibility of more Friday night games, although commissioner Jim Delany doesn't expect them for a while. Still, the only major conference that has resisted many regular-season weekday days could head in that direction in the not-so distant future. Today's Take Two topic is: Should the Big Ten schedule more weekday games?
Having schools such as Rutgers play Thursday or Friday night conference games wouldn't be the worst thing in the world for the Big Ten.
Take 1: Adam Rittenberg
I've been consistent on this issue since the Big Ten blog launched. More weekday games? Yes, please. I appreciate college football Saturdays as much as the next person, but the Big Ten has been missing out on certain exposure opportunities by clumping all of its games on one day, particularly in the noon ET/11 a.m. CT window. We've seen some Thursday night and Friday night games in Week 1, and Nebraska and Iowa are playing the day after Thanksgiving, but the Big Ten has largely steered clear of weekday games. The rationale: We're the Big Ten. We don't need no stinking weekday games.
That's true to an extent. Programs such as Ohio State, Michigan, Nebraska and Penn State receive exposure no matter when they play. Programs such as Michigan State, Iowa and Wisconsin also aren't starved for a separate TV window that can get more eyeballs on their product. But there's another group of Big Ten programs that could benefit greatly from these games, perhaps not in attendance but certainly in exposure. Too many games are overlooked in that Saturday morass, especially when the bigger-name teams are playing. Wouldn't matchups such as Purdue-Illinois, Minnesota-Northwestern or Maryland-Indiana get more attention on Thursday night than Saturday afternoon? I have mixed feelings about Fridays because those are big high school game nights in the Midwest, but a Friday game every once in a while isn't a bad deal.
The Big Ten has made some encouraging scheduling moves in recent months. More Saturday prime-time games are on the way, most likely in the 2014 season. More weekday games would be another good move for certain programs. Big Ten teams don't need to go overboard, but they should be open to the pluses that can come from these events.
Take 2: Brian Bennett
Saturdays are sacred. Let's just get that out of the way at the beginning. The Big Ten is right to preserve the tradition of fall afternoon kickoffs as much as possible. That's what college football is all about.
There are certain programs in the league that should never consider hosting a game on any day but Saturday, apart from opening week and Thanksgiving weekend. As part of our Flip Week series last season, I attended a Thursday night game at Clemson. Because that campus is in a small town and the stadium demands ample parking, Clemson canceled all classes on Thursday afternoon to get ready for the game. Can you imagine many Big Ten schools doing that? And there were a few thousand empty seats for that game against Georgia Tech, a rarity for the Tigers at home. Programs with large stadiums in college towns such as Penn State, Michigan and Iowa would struggle to get all the logistics in place for a weeknight, midseason game.
But it's also hard to argue against the point that college football is dictated by TV, and Thursday night games have provided great exposure. Louisville practically built itself into a power by playing any day of the week, and the ACC has benefited from Thursday games. With the Big Ten expanding to 14 teams, it's hard to squeeze all those games into a Saturday viewing period and not have some get lost in the shuffle. Programs such as Illinois, Indiana, Minnesota and Purdue could really benefit from a Thursday or Friday night spotlight, even if it's just on the Big Ten Network. Rutgers is used to playing on weeknights, and Maryland is no stranger to it from its ACC days.
So why not the occasional Thursday or Friday night game? Friday games would hurt high school football, but as a once-a-year thing, they would hardly be a death knell. Keep the games on Saturdays as often as possible. But a limited dose of weeknight games can be very helpful in the right spots. More TV slots could mean more money when the league negotiates its new broadcast rights package. And these days, TV and money drive everything in college football.