AD: B1G/Pac-12 partnership "big idea" 

December, 28, 2011
12/28/11
4:44
PM ET
ANN ARBOR, Mich. -- Michigan athletic director Dave Brandon considered it a big idea.

That was his reaction when he was told about the Big Ten’s plan to partner with the Pac-12 to have schools play each other in one non-conference football game each season starting in 2017.

“They’ve got a huge geographic footprint in a very important part of the country, their institutions, from an academic-branding perspective, are very similar to the Big Ten, probably as close a match as there is,” Brandon told ESPN.com Wednesday. “The combination of what we bring to the party with our 12 schools and what they bring to the party with their 12 schools felt to me like very much an opportunity for a lot of national interest.
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