Michigan Wolverines

Ohio State already had started paying more competitive salaries for assistant coaches before Urban Meyer arrived in November 2011.

But when Meyer and athletic director Gene Smith sat down to discuss staff pay, Smith soon realized he needed to do more.

"I think Michigan had stepped up with their coordinators," Smith recalled last week during Big Ten spring meetings in Chicago. "So we were already going to that before Urban Meyer came, but we bumped it up a little more. Any time there's change, you have that opportunity."

"Everyone's always focused on head coaches' salaries," Smith continued. "That's always the thing. But really when you look at the changes, it's really been assistants' salaries across the country -- not just in the SEC, but the Big 12, Pac-12, all across the country."

The Big Ten is part of the change, too, as the league is allocating more money toward football assistants than ever before. The Detroit Free Press has an excellent look at Big Ten assistants' salaries, complete with a database that includes 10 of the 12 current members (Northwestern doesn't submit salaries as a private institution, and Penn State doesn't have to because of state laws).

The Free Press found that eight of the 10 schools are paying more for assistants in 2013 than they did in 2012 (only Indiana and Illinois are not). There are some significant total increases, such as Wisconsin (up $558,000), Nebraska (up $518,500), Purdue ($400,000) and Minnesota ($355,000). Staff pay had been an issue at Wisconsin, which lost six assistant coaches following the 2012 Rose Bowl, and at Purdue, which paid less for its staff during the Danny Hope era than any Big Ten school.

The total trend among the 10 schools is an increase of $1,720,852.24 for 2013.

Ohio State and Michigan remain No. 1 and No. 2 in Big Ten staff salary, as the Buckeyes allocate $3.416 million and the Wolverines allocate $2.805 million. Nebraska and Wisconsin make the biggest moves in the league for 2013, as the Huskers rise from sixth to third and the Badgers rise from seventh to fourth.

Illinois, which replaced five assistants from the 2012 team, including co-offensive coordinators Chris Beatty and Billy Gonzales, dropped from third in staff pay ($2.314 million) to eighth ($2.065 million).

The database shows that nearly every Big Ten assistant with "coordinator" in his title -- whether he's the sole coordinator or a co-coordinator -- will earn north of $300,000 for 2013. Only 18 assistants listed will make less than $200,000 in 2013 -- 15 work for Minnesota, Illinois, Purdue and Indiana.


Some notes:

• Although Wisconsin paid former offensive coordinator Paul Chryst good coin, the school has increased its commitment for Gary Andersen's staff, not only with the coordinators but with some coveted position coaches like running backs coach Thomas Hammock ($300,000).
• All of Nebraska's assistants are earning $200,000 or more for 2013, but there's a huge drop-off between Beck and the next highest-paid assistant (defensive coordinator John Papuchis at $310,000).
• Michigan State has a similar drop off between Narduzzi and co-offensive coordinators Dave Warner ($270,000) and Jim Bollman ($260,000). Warner will be the primary offensive play-caller and has been on Mark Dantonio's staff since 2006, while Bollman is a newcomer.
• Although Michigan is paying top dollar for its coordinators, the school gets its assistants for a relative bargain. Receivers coach/recruiting coordinator Jeff Hecklinski will earn $225,000 in 2013, while the others all will earn $205,000. Ohio State, meanwhile, pays all but one of its assistants $286,000 or more.
• The Big Ten's three lowest-paid assistants all are in their first years: Illinois wide receivers coach Mike Bellamy ($125,000) and Purdue linebackers coach Marcus Freeman and running backs coach Jafar Williams (both at $120,000).
• Although schools like Illinois, Wisconsin and Iowa ($325,000) pay their coordinators the exact same amount, others have slight differences in salary. Purdue's Shoop makes $5,000 more than defensive coordinator Greg Hudson. Minnesota defensive coordinator Tracy Claeys ($340,000) makes $5,000 more than offensive coordinator Matt Limegrover. Wonder if that leads to any underlying jealousy?
• Most Big Ten schools have assistant salaries in round numbers, but there are some interesting totals from Indiana, which pays co-offensive coordinators Seth Littrell and Kevin Johns $255,500.04 and new recruiting coordinator/assistant defensive line coach James Patton $173,740.08. Never know when that change can come in handy.

The Big Ten still lacks some of the OMG totals seen in the SEC -- LSU is paying new offensive coordinator Cam Cameron $3.4 million in the next three years -- but the overall trend puts the league more on par with what we're seeing nationally.

The Big Ten released its 2014 league schedule earlier Thursday, completing what its architect Mark Rudner called a "long, arduous process" of crafting a slate with two new teams, two new divisions and a second open week.

ESPN.com caught up with Rudner, the Big Ten's senior associate commissioner for television administration, to discuss how the 2014 schedule came together.

It's important to note the Big Ten compiled the 2014 slate based upon principles green-lighted by its athletic directors.

They are:

• Nonconference games that had been previously contracted were protected. For example, Northwestern visits Notre Dame on Nov. 15, 2014, so the Big Ten made sure not to schedule the Wildcats on that day. Also, Penn State and Rutgers had a previously scheduled non-league game for Sept. 13, 2014, which became a conference game with Rutgers joining the Big Ten. The date wasn't changed.
• No more than two consecutive road games
• Each team must play two home games and two road games in each half of the season

It's not as if athletic directors ask the league not to schedule multiple rivalry games on the road every year.

"Once you do that," Rudner said, "you're at risk of never having a schedule."

There has been some reaction to Michigan facing in-state rival Michigan State in road games in consecutive seasons (2013, 2014) and Purdue visiting Indiana for the Bucket game the same two years. The Wolverines never have played the Spartans in East Lansing in back-to-back years and haven't hosted MSU in consecutive years since 1967-68.

Although it'll be new for Michigan, such back-to-backs are fairly common when a scheduling model changes. Between 2010-11, there were 13 instances of back-to-back matchups, including rivalry games like Iowa-Minnesota (both games in Minneapolis) and Penn State-Ohio State (both games in Columbus) and other good matchups like Wisconsin-Michigan State (both games in East Lansing).

"It's unavoidable," Rudner said. "It happened five times in 2008-2009. So it's not foreign, it's not ideal, but it's unavoidable. When you're introducing new institutions and you dole out home and road games, it just happens."

Big Ten commissioner Jim Delany has said "parity-based scheduling," where teams will face one another more often in crossovers based on historical success,will begin in 2016, will begin once the league goes to a nine-game conference schedule. Rudner said the league asked the ADs if they wanted to start the nine-game schedules in 2014 but they couldn't because of so many signed contracts for non-conference games. If they had, the 2014 would have incorporated parity scheduling.

The 2014 slate ultimately features none of it, as the traditional powers in each division -- Ohio State, Michigan and Penn State in the East, and Nebraska, Wisconsin and Iowa in the West -- don't play at all.

"I don't think it's going to hurt us," Rudner said. "Brand is strong enough. There are enough games that are strong that'll drive television interest. Short of a full round-robin, which nobody in our conference wanted to do, you're going to have these sort of issues."

A few other schedule notes:

• Rudner and his staff didn't have a directive to schedule mostly division games in November, but it worked out that way as most teams will play exclusively in their division or play only one crossover in the season's decisive month. "Ideally, that's what we would like to do," Rudner said. "It makes a lot of sense to play division games late in the season, toward a championship."
• The Big Ten doesn't look at long-term trends of how often teams open league play on the road when crafting schedules. Athletic directors haven't asked it to a be a principle of building schedules. "It's never been important to them," Rudner said. "What they want to avoid is long road trips and making sure there's balance, home and away, in each half of the season. The rest of it, they can live with. Not everybody plays the same kind of schedule, but they do it based on those principles. They look at it and say, 'That's fair. Let's do it.'" Penn State, by the way, will open league play on the road for the fifth straight year and for the ninth time in the past 11 seasons.
• That new members Maryland and Rutgers host traditional powers Ohio State and Michigan on the same day (Oct. 4) was pure coincidence, Rudner said.

The 2015 Big Ten schedule, which should be released by the end of the month, will feature the same matchups at the opposite locations. The league has to maneuver around some previously scheduled non-league games before finalizing the slate.

With seven commitments in the ESPN 150, Michigan has been on a roll in the 2014 class. That continued Saturday as the Wolverines picked up their eighth ESPN 150 prospect.

Defensive end Lawrence Marshall (Southfield, Mich./Southfield) confirmed in a text message that he committed to Michigan while on a visit Saturday.

The No. 107 ranked player in the country originally made his pledge to Ohio State in February, but that only lasted a few days. Marshall decommitted from Ohio State after visiting Michigan and Michigan State and since then mainly focused on the in-state schools.

Many believed that the Spartans held the upper hand with Marshall, but Michigan had a secret weapon on its side. Wide receiver commit Maurice Ways (Beverly Hills, Mich./Country Day) has been friends with Marshall since middle school and put in some extra work to recruit his longtime friend to Michigan. Ways said at a recent camp that he believed his recruiting pitch to Marshall was working, and it turns out he was right.

The 6-foot-4, 230-pound prospect is likely a weakside defensive end at the next level. He has added good weight in recent months while maintaining his quickness off the line. He will add size and speed to Michigan's pass rush.

Marshall's commitment gives Michigan nine total commitments and two defensive line commits to go along with defensive tackle Bryan Mone (Salt Lake City/Highland). Michigan is being considered by some other top-ranked defensive line prospects and Marshall's commitment likely won't deter those efforts.

The overall No. 4-ranked prospect, Da'Shawn Hand (Woodbridge, Va./Woodbridge), still holds Michigan in his top group and is probably best suited at strong-side defensive end in college. His recruitment shouldn't be impacted by Marshall. The same goes for defensive tackle target Malik McDowell (Detroit/Loyola), who also holds Michigan very high on his list.

Inspired by Florida's "#ComePlayWRFortheJoker" campaign">Florida's "#ComePlayWRFortheJoker" campaign, our recruiting writers looked at other ways schools can sell themselves on the trail. Here's a look at recruiting pitches for the Big Ten:

Illinois Illini
What they’re selling: A chance to rebuild a program from the ground up, beginning with four-star quarterback Aaron Bailey, who signed in 2013.
What they’re missing: Just about all of the top prospects from their own state.

Indiana Hoosiers
What they’re selling: Indiana coach Kevin Wilson embraces the idea of a college spring break and is ready to head to Cancun with some of his players.
What they’re missing: Wilson looks like he might hold the group up in Mexico, however, as he still needs the assistance of a flotation device. Points that it is in the shape of a turtle, though.

Iowa Hawkeyes
What they’re selling: Iowa boasts one of the few staffs that can say they will be there all four years of a recruit’s career and has the history to back it up. Kirk Ferentz is the longest tenured coach in the Big Ten and it’s not even close.
What they’re missing: Out-of-state prospects tend to think Iowa is all cornfields, leaving the staff to battle that misconception countless times throughout the recruiting cycle.

Michigan Wolverines
What they’re selling: Michigan coach Brady Hoke looks like an outlaw patrolling the sideline on Saturdays without a headset.
What they’re missing: The player who graces the NCAA Football 2014 cover Denard Robinson. "Shoelace" was one of the Wolverines’ best recruiting tools.

Michigan State Spartans
What they’re selling: Michigan State coach Mark Dantonio is the man behind Little Giants, one of the greatest trick plays of the last few decades.
What they’re missing: A trip to a Rose Bowl under Dantonio would put Michigan State over the top when it comes to recruiting. There is already a significant difference in the caliber of player the Spartans are now getting compared to just a few seasons ago.

Minnesota Gophers
What they’re selling: The Gophers boast the biggest locker room in college football.
What they’re missing: They have not had a winning season since 2008.

Nebraska Cornhuskers
What they’re selling: Bo Pelini whipped out “The Bernie” in the Huskers’ Harlem Shake video. Harlem Shake equals instant credibility with recruits.
What they’re missing: A lack of a strong base of in-state talent makes it tough to recruit at Nebraska, and a Harlem Shake video can overcome only so much.

Northwestern Wildcats
What they’re selling: The new facilities are right near Lake Michigan, which, as assistant Bob Heffner is telling recruits, is a great spot for fishing.
What they’re missing: Not too many high schoolers in New Jersey have taken up fishing as a hobby. At least not yet.

Ohio State Buckeyes
What they’re selling: Urban Meyer is bringing SEC speed to the Big Ten.
What they’re missing: Has anyone actually clocked Meyer in the 40-yard dash? How fast is he really?

Penn State Nittany Lions
What they’re selling: Beaver Stadium fits more than 106,000 on Saturdays, making it the second largest stadium in the country. Inside is also one of the country’s most passionate fan bases, and ESPN analyst Kirk Herbstreit once listed Penn State’s student section as “simply the loudest, most supportive student section in college football.”
What they’re missing: A full slate of scholarships and a chance to play for a Big Ten title the next few years.

Purdue Boilermakers
What they’re selling: Few programs have the history Purdue does at quarterback, and former Boilermakers Drew Brees, Kyle Orton and Curtis Painter are all on NFL rosters. The Boilermakers just signed ESPN 300 QB Danny Etling, too.
What they’re missing: Brees, Orton and Painter.

Wisconsin Badgers
What they’re selling: The Badgers have been to three straight Rose Bowls.
What they’re missing: The coach who took them there.

You learned earlier this week that Big Ten programs continue to rake in record television revenues from the league. Not surprisingly, several Big Ten programs are among the nation's leaders in overall athletic revenue from 2012, according to USA Today's annual database.

As the excellent database shows, Big Ten programs make more and also spend more than most in the NCAA.

Ohio State and Michigan rank No. 2 and No. 3, respectively, in both revenue and expenses, trailing national leader Texas. Penn State (No. 8), Wisconsin (No. 11), Iowa (No. 15) and Michigan State (No. 17) also rank in the top 20 nationally in revenue. The 11 Big Ten schools that reported figures -- Northwestern doesn't have to as a private institution -- all rank in the top 35 nationally.

Of the 13 athletic departments that generated more than $100 million in revenue last year, four are in the Big Ten (Ohio State, Michigan, Penn State and Wisconsin).

Here's the breakdown of where Big Ten programs rank in both revenue and expenses:

Ohio State

Total revenue: $142,043,057 (No. 2)
Total expenses: $124,419,412 (No. 2)

Michigan

Total revenue: $140,131,187 (No. 3)
Total expenses: $115,200,187 (No. 3)

Penn State

Total revenue: $108,252,281 (No. 8)
Total expenses: $107,389,258 (No. 5)

Wisconsin

Total revenue: $103,803,040 (No. 11)
Total expenses: $102,275,206 (No. 8)

Iowa

Total revenue: $97,902,974 (No. 15)
Total expenses: $104,658,746 (No. 7)

Michigan State

Total revenue: $93,946,707 (No. 17)
Total expenses: $88,100,432 (No. 18)

Minnesota

Total revenue: $83,619,526 (No. 23)
Total expenses: $83,619,526 (No. 22)

Nebraska

Total revenue: $81,631,252 (No. 26)
Total expenses: $77,037,282 (No. 27)

Illinois

Total revenue: $78,708,250 (No. 29)
Total expenses: $76,740,736 (No. 29)

Indiana

Total revenue: $72,973,954 (No. 31)
Total expenses: $69,915,060 (No. 33)

Purdue

Total revenue: $70,624,394 (No. 35)
Total expenses: $68,056,269 (No. 36)

Seven Big Ten programs reported subsidies -- Wisconsin ($7,127,453) and Minnesota ($6,961,066) were the highest. Future Big Ten member Rutgers had the second highest subsidy ($27,996,056) behind UNLV.

Of the seven programs that reported no subsidies, four of them -- Nebraska, Ohio State, Penn State and Purdue -- are in the Big Ten. Michigan also reported a relatively small subsidy.

Speaking of Rutgers and Maryland, Rutgers ranks 41st in revenue ($64,038,720) and 42nd in expenses ($64,038,720), while Maryland ranks 39th in revenue ($68,142,660) and 35th in expenses ($68,109,639). Both programs have endured recent financial woes.

From the USA Today story:

Rutgers, for instance, spent $28 million more than it generated -- a deficit it covered with about $18.5 million from the school and $9.5 million in student fees. This constituted a slight improvement over 2011, when Rutgers spent $28.5 million more than it generated.

A few more notes on Big Ten revenues and expenses:

• Iowa obviously spent more than it made last year, but there's a good explanation as the school is making long overdue upgrades to its football facilities. Iowa spent $33,354,212 on facilities in 2012, a significant increase from $21,863,477 in 2011.
• Wisconsin also saw an increase in facilities spending to $21,291,110, up from $18,428,436 in 2011. That number will go up in 2013 as Wisconsin completes its renovations for the student-athlete performance center.
• Penn State's overall athletic donations fell from $34,286,648 in 2011 to $25,504,557 in 2012, but football-specific donations soared last year. Penn State also had a fairly big increase in coaches' salaries from $25,641,656 in 2011 to $31,505,317 in 2012.
• While most Big Ten programs remained fairly steady in coaches' salaries, Minnesota had a sizable drop from $27,349,587 in 2011 to $20,284,450 in 2012.
• Michigan had the biggest increase among Big Ten schools in revenue from ticket sales, going from $41,668,589 in 2011 to $52,369,702 in 2012. Most Big Ten programs remained fairly steady in ticket sales, although Illinois, despite its plummeting football attendance, went from $16,533,261 in 2011 to $20,456,244 in 2012.