Michigan Wolverines

Ohio State already had started paying more competitive salaries for assistant coaches before Urban Meyer arrived in November 2011.

But when Meyer and athletic director Gene Smith sat down to discuss staff pay, Smith soon realized he needed to do more.

"I think Michigan had stepped up with their coordinators," Smith recalled last week during Big Ten spring meetings in Chicago. "So we were already going to that before Urban Meyer came, but we bumped it up a little more. Any time there's change, you have that opportunity."

"Everyone's always focused on head coaches' salaries," Smith continued. "That's always the thing. But really when you look at the changes, it's really been assistants' salaries across the country -- not just in the SEC, but the Big 12, Pac-12, all across the country."

The Big Ten is part of the change, too, as the league is allocating more money toward football assistants than ever before. The Detroit Free Press has an excellent look at Big Ten assistants' salaries, complete with a database that includes 10 of the 12 current members (Northwestern doesn't submit salaries as a private institution, and Penn State doesn't have to because of state laws).

The Free Press found that eight of the 10 schools are paying more for assistants in 2013 than they did in 2012 (only Indiana and Illinois are not). There are some significant total increases, such as Wisconsin (up $558,000), Nebraska (up $518,500), Purdue ($400,000) and Minnesota ($355,000). Staff pay had been an issue at Wisconsin, which lost six assistant coaches following the 2012 Rose Bowl, and at Purdue, which paid less for its staff during the Danny Hope era than any Big Ten school.

The total trend among the 10 schools is an increase of $1,720,852.24 for 2013.

Ohio State and Michigan remain No. 1 and No. 2 in Big Ten staff salary, as the Buckeyes allocate $3.416 million and the Wolverines allocate $2.805 million. Nebraska and Wisconsin make the biggest moves in the league for 2013, as the Huskers rise from sixth to third and the Badgers rise from seventh to fourth.

Illinois, which replaced five assistants from the 2012 team, including co-offensive coordinators Chris Beatty and Billy Gonzales, dropped from third in staff pay ($2.314 million) to eighth ($2.065 million).

The database shows that nearly every Big Ten assistant with "coordinator" in his title -- whether he's the sole coordinator or a co-coordinator -- will earn north of $300,000 for 2013. Only 18 assistants listed will make less than $200,000 in 2013 -- 15 work for Minnesota, Illinois, Purdue and Indiana.


Some notes:

• Although Wisconsin paid former offensive coordinator Paul Chryst good coin, the school has increased its commitment for Gary Andersen's staff, not only with the coordinators but with some coveted position coaches like running backs coach Thomas Hammock ($300,000).
• All of Nebraska's assistants are earning $200,000 or more for 2013, but there's a huge drop-off between Beck and the next highest-paid assistant (defensive coordinator John Papuchis at $310,000).
• Michigan State has a similar drop off between Narduzzi and co-offensive coordinators Dave Warner ($270,000) and Jim Bollman ($260,000). Warner will be the primary offensive play-caller and has been on Mark Dantonio's staff since 2006, while Bollman is a newcomer.
• Although Michigan is paying top dollar for its coordinators, the school gets its assistants for a relative bargain. Receivers coach/recruiting coordinator Jeff Hecklinski will earn $225,000 in 2013, while the others all will earn $205,000. Ohio State, meanwhile, pays all but one of its assistants $286,000 or more.
• The Big Ten's three lowest-paid assistants all are in their first years: Illinois wide receivers coach Mike Bellamy ($125,000) and Purdue linebackers coach Marcus Freeman and running backs coach Jafar Williams (both at $120,000).
• Although schools like Illinois, Wisconsin and Iowa ($325,000) pay their coordinators the exact same amount, others have slight differences in salary. Purdue's Shoop makes $5,000 more than defensive coordinator Greg Hudson. Minnesota defensive coordinator Tracy Claeys ($340,000) makes $5,000 more than offensive coordinator Matt Limegrover. Wonder if that leads to any underlying jealousy?
• Most Big Ten schools have assistant salaries in round numbers, but there are some interesting totals from Indiana, which pays co-offensive coordinators Seth Littrell and Kevin Johns $255,500.04 and new recruiting coordinator/assistant defensive line coach James Patton $173,740.08. Never know when that change can come in handy.

The Big Ten still lacks some of the OMG totals seen in the SEC -- LSU is paying new offensive coordinator Cam Cameron $3.4 million in the next three years -- but the overall trend puts the league more on par with what we're seeing nationally.

The Big Ten released its 2014 league schedule earlier Thursday, completing what its architect Mark Rudner called a "long, arduous process" of crafting a slate with two new teams, two new divisions and a second open week.

ESPN.com caught up with Rudner, the Big Ten's senior associate commissioner for television administration, to discuss how the 2014 schedule came together.

It's important to note the Big Ten compiled the 2014 slate based upon principles green-lighted by its athletic directors.

They are:

• Nonconference games that had been previously contracted were protected. For example, Northwestern visits Notre Dame on Nov. 15, 2014, so the Big Ten made sure not to schedule the Wildcats on that day. Also, Penn State and Rutgers had a previously scheduled non-league game for Sept. 13, 2014, which became a conference game with Rutgers joining the Big Ten. The date wasn't changed.
• No more than two consecutive road games
• Each team must play two home games and two road games in each half of the season

It's not as if athletic directors ask the league not to schedule multiple rivalry games on the road every year.

"Once you do that," Rudner said, "you're at risk of never having a schedule."

There has been some reaction to Michigan facing in-state rival Michigan State in road games in consecutive seasons (2013, 2014) and Purdue visiting Indiana for the Bucket game the same two years. The Wolverines never have played the Spartans in East Lansing in back-to-back years and haven't hosted MSU in consecutive years since 1967-68.

Although it'll be new for Michigan, such back-to-backs are fairly common when a scheduling model changes. Between 2010-11, there were 13 instances of back-to-back matchups, including rivalry games like Iowa-Minnesota (both games in Minneapolis) and Penn State-Ohio State (both games in Columbus) and other good matchups like Wisconsin-Michigan State (both games in East Lansing).

"It's unavoidable," Rudner said. "It happened five times in 2008-2009. So it's not foreign, it's not ideal, but it's unavoidable. When you're introducing new institutions and you dole out home and road games, it just happens."

Big Ten commissioner Jim Delany has said "parity-based scheduling," where teams will face one another more often in crossovers based on historical success,will begin in 2016, will begin once the league goes to a nine-game conference schedule. Rudner said the league asked the ADs if they wanted to start the nine-game schedules in 2014 but they couldn't because of so many signed contracts for non-conference games. If they had, the 2014 would have incorporated parity scheduling.

The 2014 slate ultimately features none of it, as the traditional powers in each division -- Ohio State, Michigan and Penn State in the East, and Nebraska, Wisconsin and Iowa in the West -- don't play at all.

"I don't think it's going to hurt us," Rudner said. "Brand is strong enough. There are enough games that are strong that'll drive television interest. Short of a full round-robin, which nobody in our conference wanted to do, you're going to have these sort of issues."

A few other schedule notes:

• Rudner and his staff didn't have a directive to schedule mostly division games in November, but it worked out that way as most teams will play exclusively in their division or play only one crossover in the season's decisive month. "Ideally, that's what we would like to do," Rudner said. "It makes a lot of sense to play division games late in the season, toward a championship."
• The Big Ten doesn't look at long-term trends of how often teams open league play on the road when crafting schedules. Athletic directors haven't asked it to a be a principle of building schedules. "It's never been important to them," Rudner said. "What they want to avoid is long road trips and making sure there's balance, home and away, in each half of the season. The rest of it, they can live with. Not everybody plays the same kind of schedule, but they do it based on those principles. They look at it and say, 'That's fair. Let's do it.'" Penn State, by the way, will open league play on the road for the fifth straight year and for the ninth time in the past 11 seasons.
• That new members Maryland and Rutgers host traditional powers Ohio State and Michigan on the same day (Oct. 4) was pure coincidence, Rudner said.

The 2015 Big Ten schedule, which should be released by the end of the month, will feature the same matchups at the opposite locations. The league has to maneuver around some previously scheduled non-league games before finalizing the slate.

Inspired by Florida's "#ComePlayWRFortheJoker" campaign">Florida's "#ComePlayWRFortheJoker" campaign, our recruiting writers looked at other ways schools can sell themselves on the trail. Here's a look at recruiting pitches for the Big Ten:

Illinois Illini
What they’re selling: A chance to rebuild a program from the ground up, beginning with four-star quarterback Aaron Bailey, who signed in 2013.
What they’re missing: Just about all of the top prospects from their own state.

Indiana Hoosiers
What they’re selling: Indiana coach Kevin Wilson embraces the idea of a college spring break and is ready to head to Cancun with some of his players.
What they’re missing: Wilson looks like he might hold the group up in Mexico, however, as he still needs the assistance of a flotation device. Points that it is in the shape of a turtle, though.

Iowa Hawkeyes
What they’re selling: Iowa boasts one of the few staffs that can say they will be there all four years of a recruit’s career and has the history to back it up. Kirk Ferentz is the longest tenured coach in the Big Ten and it’s not even close.
What they’re missing: Out-of-state prospects tend to think Iowa is all cornfields, leaving the staff to battle that misconception countless times throughout the recruiting cycle.

Michigan Wolverines
What they’re selling: Michigan coach Brady Hoke looks like an outlaw patrolling the sideline on Saturdays without a headset.
What they’re missing: The player who graces the NCAA Football 2014 cover Denard Robinson. "Shoelace" was one of the Wolverines’ best recruiting tools.

Michigan State Spartans
What they’re selling: Michigan State coach Mark Dantonio is the man behind Little Giants, one of the greatest trick plays of the last few decades.
What they’re missing: A trip to a Rose Bowl under Dantonio would put Michigan State over the top when it comes to recruiting. There is already a significant difference in the caliber of player the Spartans are now getting compared to just a few seasons ago.

Minnesota Gophers
What they’re selling: The Gophers boast the biggest locker room in college football.
What they’re missing: They have not had a winning season since 2008.

Nebraska Cornhuskers
What they’re selling: Bo Pelini whipped out “The Bernie” in the Huskers’ Harlem Shake video. Harlem Shake equals instant credibility with recruits.
What they’re missing: A lack of a strong base of in-state talent makes it tough to recruit at Nebraska, and a Harlem Shake video can overcome only so much.

Northwestern Wildcats
What they’re selling: The new facilities are right near Lake Michigan, which, as assistant Bob Heffner is telling recruits, is a great spot for fishing.
What they’re missing: Not too many high schoolers in New Jersey have taken up fishing as a hobby. At least not yet.

Ohio State Buckeyes
What they’re selling: Urban Meyer is bringing SEC speed to the Big Ten.
What they’re missing: Has anyone actually clocked Meyer in the 40-yard dash? How fast is he really?

Penn State Nittany Lions
What they’re selling: Beaver Stadium fits more than 106,000 on Saturdays, making it the second largest stadium in the country. Inside is also one of the country’s most passionate fan bases, and ESPN analyst Kirk Herbstreit once listed Penn State’s student section as “simply the loudest, most supportive student section in college football.”
What they’re missing: A full slate of scholarships and a chance to play for a Big Ten title the next few years.

Purdue Boilermakers
What they’re selling: Few programs have the history Purdue does at quarterback, and former Boilermakers Drew Brees, Kyle Orton and Curtis Painter are all on NFL rosters. The Boilermakers just signed ESPN 300 QB Danny Etling, too.
What they’re missing: Brees, Orton and Painter.

Wisconsin Badgers
What they’re selling: The Badgers have been to three straight Rose Bowls.
What they’re missing: The coach who took them there.

You learned earlier this week that Big Ten programs continue to rake in record television revenues from the league. Not surprisingly, several Big Ten programs are among the nation's leaders in overall athletic revenue from 2012, according to USA Today's annual database.

As the excellent database shows, Big Ten programs make more and also spend more than most in the NCAA.

Ohio State and Michigan rank No. 2 and No. 3, respectively, in both revenue and expenses, trailing national leader Texas. Penn State (No. 8), Wisconsin (No. 11), Iowa (No. 15) and Michigan State (No. 17) also rank in the top 20 nationally in revenue. The 11 Big Ten schools that reported figures -- Northwestern doesn't have to as a private institution -- all rank in the top 35 nationally.

Of the 13 athletic departments that generated more than $100 million in revenue last year, four are in the Big Ten (Ohio State, Michigan, Penn State and Wisconsin).

Here's the breakdown of where Big Ten programs rank in both revenue and expenses:

Ohio State

Total revenue: $142,043,057 (No. 2)
Total expenses: $124,419,412 (No. 2)

Michigan

Total revenue: $140,131,187 (No. 3)
Total expenses: $115,200,187 (No. 3)

Penn State

Total revenue: $108,252,281 (No. 8)
Total expenses: $107,389,258 (No. 5)

Wisconsin

Total revenue: $103,803,040 (No. 11)
Total expenses: $102,275,206 (No. 8)

Iowa

Total revenue: $97,902,974 (No. 15)
Total expenses: $104,658,746 (No. 7)

Michigan State

Total revenue: $93,946,707 (No. 17)
Total expenses: $88,100,432 (No. 18)

Minnesota

Total revenue: $83,619,526 (No. 23)
Total expenses: $83,619,526 (No. 22)

Nebraska

Total revenue: $81,631,252 (No. 26)
Total expenses: $77,037,282 (No. 27)

Illinois

Total revenue: $78,708,250 (No. 29)
Total expenses: $76,740,736 (No. 29)

Indiana

Total revenue: $72,973,954 (No. 31)
Total expenses: $69,915,060 (No. 33)

Purdue

Total revenue: $70,624,394 (No. 35)
Total expenses: $68,056,269 (No. 36)

Seven Big Ten programs reported subsidies -- Wisconsin ($7,127,453) and Minnesota ($6,961,066) were the highest. Future Big Ten member Rutgers had the second highest subsidy ($27,996,056) behind UNLV.

Of the seven programs that reported no subsidies, four of them -- Nebraska, Ohio State, Penn State and Purdue -- are in the Big Ten. Michigan also reported a relatively small subsidy.

Speaking of Rutgers and Maryland, Rutgers ranks 41st in revenue ($64,038,720) and 42nd in expenses ($64,038,720), while Maryland ranks 39th in revenue ($68,142,660) and 35th in expenses ($68,109,639). Both programs have endured recent financial woes.

From the USA Today story:

Rutgers, for instance, spent $28 million more than it generated -- a deficit it covered with about $18.5 million from the school and $9.5 million in student fees. This constituted a slight improvement over 2011, when Rutgers spent $28.5 million more than it generated.

A few more notes on Big Ten revenues and expenses:

• Iowa obviously spent more than it made last year, but there's a good explanation as the school is making long overdue upgrades to its football facilities. Iowa spent $33,354,212 on facilities in 2012, a significant increase from $21,863,477 in 2011.
• Wisconsin also saw an increase in facilities spending to $21,291,110, up from $18,428,436 in 2011. That number will go up in 2013 as Wisconsin completes its renovations for the student-athlete performance center.
• Penn State's overall athletic donations fell from $34,286,648 in 2011 to $25,504,557 in 2012, but football-specific donations soared last year. Penn State also had a fairly big increase in coaches' salaries from $25,641,656 in 2011 to $31,505,317 in 2012.
• While most Big Ten programs remained fairly steady in coaches' salaries, Minnesota had a sizable drop from $27,349,587 in 2011 to $20,284,450 in 2012.
• Michigan had the biggest increase among Big Ten schools in revenue from ticket sales, going from $41,668,589 in 2011 to $52,369,702 in 2012. Most Big Ten programs remained fairly steady in ticket sales, although Illinois, despite its plummeting football attendance, went from $16,533,261 in 2011 to $20,456,244 in 2012.

Big Ten bloggers Adam Rittenberg and Brian Bennett look back at the new coaches, quarterback competitions and surprises around the Big Ten in spring practice. They'll also check in on Ohio State with BuckeyeNation's Austin Ward, Michigan with WolverineNation's Michael Rothstein and Penn State with NittanyNation's Josh Moyer.

My hometown is already packed full of visitors and C-list celebrities in anticipation of the Kentucky Derby on Saturday. If you've never been, well come on down and enjoy the party. I've got a spare guest room.

When you live in Louisville, horse racing and handicapping are about all you can think of this time of year, in between bites of Derby Pie. So, like last year, I've imagined what the Big Ten 2013 program would look like if the championship chase were more like a horse race. I think the odds would go a little something like this (like the Churchill Downs toteboard, our odds only go up to 99-to-1),:

Ohio State: Even

Despite being scratched from last year's race by NCAA probation, the Buckeyes are the odds-on favorites this time around. They've got big-time winners both at trainer (Urban Meyer) and on the reins (Braxton Miller), and their schedule looks like they should get a clean trip.

Michigan: 5-to-1

The Wolverines are switching running styles this year, ditching the spread for a more traditional passing offense led by Devin Gardner. No need for blinders, as Taylor Lewan has the blind side locked down. Still, this entry hasn't had enough first-place finishes in its recent past performances.

Nebraska 6-to-1

The Huskers have been like one of those tantalizing horses in the program with a huge Beyer speed figure that always disappoints when you put the big money on them. Expect them to be a major pace-setter because of their early schedule, but that defense will determine whether they can make a long-awaited trip to the winners' circle.

Wisconsin: 10-to-1

Pretty good value here for a three-time defending champion of the Run for the Rose Bowl. Still, the Badgers are operating under new connections this time around (new coach Gary Andersen) and will have to prove they can track down Ohio State in the Leaders Division.

Northwestern 12-to-1

Another good option for those seeking value, as the Wildcats might be the wise-guy pick after last year's 10-win season. The problem is the potential of a very bumpy trip with that schedule (Ohio State and Wisconsin as crossover opponents). And there will be a lot of jostling in that Legends Division.

Michigan State: 20-to-1

Some bettors like to look for the bounce factor, meaning they seek out otherwise successful horses who are coming off one bad outing. The Spartans look like the best bounce candidate following last year's 6-6 season, which came after two straight double-digit win seasons. They have a more favorable post position (er, schedule) this time, but their early works suggest some lingering questions about the offense.

Minnesota: 50-to-1

We've reached the real long shots now. Jerry Kill has shown that his charges take off in their third year of training, and the Gophers have turned in some encouraging works. Still, they'll need to run a perfect race to factor in the money.

Indiana: 65-to-1

This would be a Giacomo-level upset. An exotic pick, at best. But with the Hoosiers' ability to score points, they could pull off a shocker if everyone else falters.

Purdue: 75-to-1

Handicappers got burned by picking Purdue as their sleeper last year. The Boilermakers might be even more of a mystery horse this year with a new trainer in Darrell Hazell. Still looks like an also-ran, but don't forget that they seem to run neck-and-neck with Ohio State lately, for whatever reason.

Iowa: 80-to-1

Failed to fire last year, and the speed figures aren't pretty. If you're betting the Hawkeyes, you're basing it on the pedigree of Kirk Ferentz. Should show more fight this time, but might be too much of a plodder to hit the board.

Illinois: 99-to-1


Stumbled out of the gate, no rally, didn't factor in 2012. Equipment changes on offense (new coordinator Bill Cubit's spread system) should help. But Tim Beckman has a lot of work to do to show he's not saddling another nag.

Penn State: Scratched

DQ'd by the NCAA. (Now accepting future wagering on 2016).

So there's how I'd write the program. What kind of odds would you give to each team, and who would you put money on in 2013?

Since news of the Big Ten division realignment first broke, some Nebraska fans have fretted that they are entering a new Big 12 North.

The comparisons at first glance seem valid. Michigan and Ohio State seemed poised to dominate the league from the Big Ten West the way Texas and Oklahoma did in the Big 12 South for several years. Meanwhile, Nebraska is the headliner in the other, seemingly weaker division -- again.

But does the comparison really have any legitimacy? Let's examine some history.

The Big 12 staged a conference championship game from 1996 until 2010. During that time, the South won the title games 11 times to just four by the North. Four of those wins by the South, however, were decided by three points or fewer.

The real issue for the North was the alleged lack of depth at the top. Nebraska appeared in the championship game six times in 15 years, joining Colorado (four), Kansas State (three) and Missouri (two). However, Texas and Oklahoma gobbled up 13 of the 15 championship game spots for the South.

Just how bad was the rest of the North outside of Nebraska? Here are the records during that span for the other teams in the division, and their bowl bids:

Kansas State: 120-67 (.642 winning pct), 11 bowls, 2 BCS appearances
Missouri: 104-79 (.568), nine bowls
Colorado: 93-90 (508), nine bowls, 1 BCS appearance*
Kansas: 78-97 (.446), five bowls, 1 BCS appearance
Iowa State: 70-109 (.391), six bowls

Totals: 465-442 (.513), 40 bowls, four BCS appearances

*Colorado's 1997 wins were vacated by the NCAA.

Let's see how that compares with the Big Ten West by examining the teams' records during that same time for Nebraska's future division:

Wisconsin: 134-58 (.698), 14 bowls, 3 BCS appearances
Iowa: 108-76 (.587), 11 bowls, 2 BCS appearances
Purdue: 99-85 (.538), 10 bowls, 1 BCS appearance
Northwestern: 88-94 (.484), seven bowls
Minnesota: 85-97 (.467), nine bowls
Illinois: 64-111 (.366), four bowls, 2 BCS appearances


Totals: 578-521 (.526), 55 bowls, five BCS appearances

There are some similarities here, but the new Big Ten West ranks better in winning percentage, bowl appearances (nine per team, compared to eight per team for the Big 12 South) and BCS bids. Wisconsin trumps Kansas State as the most consistent winner, especially since the Wildcats' success has been so heavily dependent on one man (Bill Snyder). Missouri and Iowa and Purdue and Colorado have very similar résumés, although Colorado fell on some hard times toward the end, and it took a while for Missouri to really get going. Illinois is comparable to Kansas in that it has had a couple of banner seasons and a lot of bad ones.

The problem with the Big 12 North wasn't a lack of good teams, as Kansas State, Missouri, Kansas and Colorado all had their moments. It was a lack of consistency by most everyone outside of Nebraska and, to a lesser extent, Kansas State. The same will likely be true in the Big Ten West. While Wisconsin and Nebraska should field good teams year in and year out, it will be up to Purdue, Iowa, Illinois, Northwestern and Minnesota to remain consistently competitive and not fluctuate wildly from year to year. If, say, Iowa can return to getting into the annual mix for BCS bowls, or if Northwestern can build off last year's 10-win season, then the West will be more than just Nebraska and Wisconsin.

Then, even if Michigan and Ohio State turn the Big Ten East into a new Big 12 South, the West won't have to suffer those Big 12 North comparisons.

You've waited for it, and the Big Ten prime-time schedule for the 2013 season is finally here. Well, at least the first part of it.

ESPN/ABC has made its six prime-time picks for the upcoming season. One game already had been announced: Notre Dame at Michigan on Sept. 7.

Here's the full Big Ten prime-time schedule on ESPN/ABC:

Sept. 7: Notre Dame at Michigan, 8 p.m. ET, ABC or ESPN or ESPN2

Sept. 14: Notre Dame at Purdue, 8 p.m. ET, ABC or ESPN or ESPN2

Sept. 28: Wisconsin at Ohio State, 8 p.m. ET, ABC or ESPN or ESPN2

(Read full post)

As expected, Big Ten officials on Sunday approved new East-West divisions for 2014 and a nine-game conference schedule beginning in 2016.

As with any big decision, some benefit more than others. With that in mind, we take a look at the winners and losers of the Big Ten's new plan going forward:

Winner: Wisconsin

The Badgers have won three straight Big Ten titles, so they hardly need much of a break. But there's no denying that life almost certainly will be easier for Wisconsin in the West than it would have been in the East. It won't have to compete with Michigan, Penn State or Ohio State for division titles and will have only one traditional power (Nebraska) on its side. Plus, the Badgers will be grouped with traditional rivals Iowa and Minnesota.

Loser: Michigan State

Many, including me, thought that putting the Spartans in the West made sense to balance out the divisions. But competitive balance wasn't the priority this time around for the Big Ten. So now Michigan State will have to knock heads with Ohio State, Michigan and Penn State every year just in its own division. And the Spartans already have Alabama and Notre Dame on the 2016 schedule, which is shaping up to be a murderer's row.

Neutral: Nebraska

On the one hand, the Huskers will play in what sure looks like the easier division. On the other hand, Nebraska fans didn't think they'd be leaving the Big 12 only to not play Michigan, Ohio State or Penn State every year. Some Big Red supporters are worried the Big Ten West will turn into another version of the Big 12 North. The good news is that the Big Ten is sure to schedule crossover games between the Huskers and the Eastern powers as much as possible.

Winner: The Big Ten's coffers

The nine-game schedule begins in the fall of 2016. Not coincidentally, the Big Ten's current TV contract expires after the 2015-16 academic year. The league will have 63 conference games to offer to network executives for the next contract instead of the current 48. That's what those in the business call "inventory," and now the Big Ten has more to sell, as well as the additional large markets that Rutgers and Maryland bring.

Losers: The Little Brown Jug and Illibuck rivalries

No division alignment could have saved every one of the Big Ten's trophy series. The two most notable victims in the East-West split are the annual Little Brown Jug game between Michigan and Minnesota, and the Illibuck series between Ohio State and Illinois. The Michigan-Minnesota rivalry has some cool history to it, but with only three Gophers victories since 1968, it hasn't exactly been competitive. Few will miss the Illibuck game, either.

Winner: The Game

The Michigan-Ohio State game will naturally be continued on the last weekend of the regular season, and now it could often be a critical matchup for the East Division title. Maybe more importantly, this new alignment prevents the Big Ten's top rivalry from being restaged a week later in the conference championship game. Although some would love to see the two teams play a rematch in Indianapolis, the rivalry will be stronger if it remains a once-a-year affair. This is the last year that the Buckeyes and Wolverines could potentially meet in back-to-back weeks.

Losers: The Big Ten's bottom tier

Bad news for teams like Indiana, Maryland and others that will hope to sneak into a bowl at 6-6: Life is about to get rougher. The Big Ten's scheduling model now leaves only three nonconference games, and FCS opponents will be taboo beginning in 2016. For a team like Purdue, which wants to play Notre Dame every year, there's not much margin for error. Even if you schedule three non-league patsies, you have to win at least three Big Ten games, which won't be easy in years when your team has five road conference contests. Indiana, for example, will also have to contend with Michigan, Ohio State, Penn State and Michigan State every year.

Winner: Our memories

No more need for mnemonic devices to remember which teams are in which division (M's and N's, plus Iowa ...). Now, anyone with a basic understanding of geography can instantly figure out who's where. If nothing else, the new alignment is simple and blessedly easy to comprehend.

Losers: Big Ten haters

Get your Legends and Leaders jokes in this year. Those oft-ridiculed names are going away after the 2013 season, and thankfully so. They made for easy punch lines by Twitter comedians and other critics of the league. Big Ten haters will have to work a little harder when East and West come aboard.

Winner: The SEC

The Big Ten joins the Pac-12 and Big 12 as major conferences playing nine conference games, and the ACC will have five of its teams playing eight conference games plus Notre Dame every year. The SEC remains at eight games. Playing more conference games is great for fans and TV, but it also means more losses throughout the league and makes it harder for teams to go unbeaten -- the Big Ten champ will have to run a gantlet of 10 conference games, including the title game. The SEC will continue to benefit from the perception that its teams beat one another up during league play while also playing fewer conference games. That could have big ramifications on the selection process for the upcoming College Football Playoff.