Georgia Bulldogs: Clint Shaner

ATHENS, Ga. -- In announcing changes to Georgia’s uniforms on Tuesday, Bulldogs athletic director Greg McGarity wanted to make one thing perfectly clear.

“Those that might have a fear that we’re changing the uniform, fear not,” McGarity said. “That is not happening.”

Georgia football uniform
Courtesy of UGa Sports CommunicationsGeorgia announced a subtle rebranding of its logos and uniform styles Tuesday.
He meant that Georgia’s trademark “Power G” will still be the centerpiece logo for all Bulldogs teams -- “that mark will never be altered as long as I’m here,” McGarity said -- and that the school’s traditional red, black and silver color schemes will remain the same. But there will be some subtle changes in the uniforms, field markings and facility signage, plus a new secondary bulldog head logo to complement the traditional “G.”

UGA partnered Nike over the last 15 months to develop the uniform scheme and a new consistent font, “Bulldog Bold,” to display on all athletic uniforms -- as opposed to years past, where various Bulldogs teams featured many different font and numbering styles on their game-day apparel.

“Probably every team had a different font, number font, letter font and it really didn’t bring some clarity to our program as far as one font being consistent with the University of Georgia,” McGarity said. “What this did, it helped us simplify and clearly define our brand and again, provide a consistent look across our athletics program.”

Georgia’s football, basketball and track and field teams will wear the updated uniforms in the 2013-14 competition seasons. All other teams will phase in new uniforms over the next two years, following their normal purchasing cycles.

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